Listed 11 weeks ago
Client Marketing Manager (Media Specialism)
Transmission
Apply
via transmission.careers.hibob.com
Marketing Communications
- Location
- Sydney, NSW
- Type
- Full-time
About the role
Description
A. About the Agency
We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.
Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.
B. Role overview
We are looking for an ambitious and commercially-minded Client Marketing Manager for our Syndey office with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.
Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.
This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.
C. Key responsibilities
1. Client marketing & programme leadership
F. What success looks like
G. Benefits & Perks
A. About the Agency
We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.
Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.
B. Role overview
We are looking for an ambitious and commercially-minded Client Marketing Manager for our Syndey office with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.
Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.
This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.
C. Key responsibilities
1. Client marketing & programme leadership
- Lead the planning, direction and execution of integrated client marketing programmes
- Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies
- Own end-to-end programme delivery, including timelines, performance tracking and commercial management
- Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes
- Build strong senior stakeholder relationships to drive account growth and retention
- Develop and execute integrated media strategies across paid, owned and earned channels
- Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)
- Allocate and optimise media budgets to maximise performance, engagement and ROI
- Analyse campaign and creative performance and provide clear recommendations to improve outcomes
- Stay ahead of media trends, platform changes and emerging opportunities
- Own the identification, briefing and management of content syndication vendors and premium media partners
- Develop clear, insight-led briefs to publishers to drive high-quality demand and lead generation
- Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities
- Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion
- Ensure strong alignment between content, audience targeting and media placement
- Work closely with strategy, content, creative and sales activation teams to deliver cohesive, integrated campaigns
- Ensure media plans align to broader ABM, demand generation and pipeline objectives
- Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way
- Track and report on programme performance, KPIs and ROI
- Lead account reviews, value measurement and optimisation planning
- Support commercial forecasting, programme estimating and pipeline tracking
- Identify opportunities for account growth through media innovation and performance improvements
- 4–7+ years’ experience in B2B marketing, media, or integrated agency roles
- Strong experience across digital media channels (paid social, programmatic, search, content syndication)
- Proven ability to plan, execute and optimise media campaigns
- Experience working with content syndication vendors and premium publishers
- Strong client-facing and stakeholder management skills
- Commercial mindset with ability to link media performance to business outcomes
- Analytical skills with experience interpreting campaign data and KPIs
- Excellent communication and presentation skills
- ABM experience
- Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)
- Experience working closely with sales teams or revenue functions
F. What success looks like
- Media strategies clearly drive pipeline, engagement and commercial outcomes
- Strong relationships built with clients, publishers and partners
- Campaigns consistently optimised to improve performance and ROI
- High-quality demand generated through effective media and content syndication execution
G. Benefits & Perks
- 20 days annual leave, which increases by 1 day for every year with us (up to 25 days)
- Flexi-health benefits
- Agile working arrangement (2 days on site)
- Birthday celebration and day off
- Medical and vaccine/booster leave
- Dedicated learning and development program for every member of staff
- Company Culture Committee covering wellness, D&I, CSR and social – lots of initiatives.
- Team events (get together and enjoy with the team) and stuff to get involved with!
- Working with a young, vibrant team in a globally renowned co-working environment
Apply
via transmission.careers.hibob.com