Social Media and Digital Marketing Specialist

Join Rex Airlines (Rex) as we continue strengthening our connection with regional Australia and expanding our digital presence.

We're looking for a capable and hands-on Social Media & Digital Marketing Specialist to manage day-to-day social media activity while supporting broader marketing campaigns. This role suits someone with solid experience managing social channels, create engaging content, and supporting campaign delivery.

This role focuses on managing and growing our social media presence and engagement for an established brand. It is best suited to candidates with experience working in a business or agency environment, managing a brand and who are comfortable working independently

Based at our Head Office in Mascot, Sydney, you’ll work within the Corporate Communications team and play an important role in how Rex connects with customers across social and digital channels.

Key Responsibilities

Social Media

• Plan and manage social media content across Instagram, TikTok, YouTube, Facebook and X.
• Film, create and edit social media content, including short-form video (Reels, TikToks, Stories).
• Write engaging captions and social copy aligned to the Rex brand.
• Manage community engagement and monitor relevant trends.
• Track performance and use insights to continuously improve content and engagement.

Marketing & Campaign Support

• Support the delivery of integrated marketing campaigns across Rex’s marketing channels.
• Build and schedule EDM communications as required.
• Assist with paid social campaigns in Meta and TikTok Ads Manager.
• Coordinate campaign assets with internal teams and external partners.
• Contribute to campaign reporting and performance analysis.
• Provide marketing support across other campaign activity.

About You

You’re a proactive marketer with experience managing social media in a professional environment and are comfortable taking ownership of day-to-day execution while contributing to broader campaigns.

You bring:

• Minimum 2-3 years’ experience in social media and/ or digital marketing.
• Demonstrated experience managing social media accounts for a brand or organisation.
• Experience filming and editing short-form social media content.
• Strong writing, editing and communication skills.
• Familiarity with tools such as Canva, CapCut, or Adobe Suite.
• Understanding of social media analytics and campaign performance.
• Strong organisational skills with a proven ability to manage time effectively, prioritise workloads, and multitask in a fast-paced environment.

Why Join Rex?

• Work with an iconic Australian airline brand.
• Opportunities to create engaging travel and aviation content.
• Staff travel benefits.
• Collaborative and supportive team environment.

How to Apply

Please submit your CV and Cover Letter along with: 3–5 examples of social content you have created with a brief explanation of your role in each example.

Applications close Sunday, 1 November 2026.