Lifecycle Marketing Specialist
Flight Centre
via careers.pageuppeople.com
- Location
- Queensland
- Type
- Full-time
About the role
ABOUT THE OPPORTUNITY...
DAY TO DAY YOU WILL...
- Monitor campaign performance and implement data-driven optimisations to improve outcomes
- Design and execute A/B testing initiatives to continuously improve campaign effectiveness
- Execute lead scoring, lead nurturing, and lead routing processes to support business growth
- Ensure marketing activities comply with data privacy regulations and email deliverability best practices
- Collaborate with brand, marketing operations, creative, and content teams to deliver integrated campaigns
- Maintain dashboards, analyse campaign performance, and provide actionable recommendations to stakeholders
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected,
- Utilise marketing automation platforms such as Eloqua and Account Engagement to build and manage customer journeys
- and supported to thrive
- Present performance insights and campaign outcomes to local brand teamsManage multi-channel marketing campaigns across email, SMS, social media, and other channels
- Develop and execute lifecycle marketing campaigns that drive customer acquisition, engagement, retention, and growth
- Collaborate with the Lifecycle Marketing Manager to align campaign strategies with business objectives and regional priorities
YOU'LL BE PERFECT IF YOU HAVE...
- Experience working within a B2B environment
- Bachelor's degree in Marketing, Business, or a related field
- Relevant marketing automation certifications will be highly regarded
- Demonstrated success in a similar role within a global organisation
- Experience with lead scoring, lead nurturing, and lead routing processes
- Strong understanding of GDPR, CCPA, and marketing data privacy requirements
- Proficiency using analytics tools to measure and optimise campaign performance
- 3-5 years' experience in lifecycle marketing, email marketing, or marketing automation
- Strong knowledge of lifecycle marketing principles and customer journey development
- Excellent written and verbal communication skills with the ability to build relationships across stakeholders
- Experience using marketing automation and CRM platforms such as Salesforce, Oracle Eloqua, or Account Engagement
What you'll Enjoy
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026/Sydney 2027)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚 Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
💛 Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave
*Please advise your leader before applying*
via careers.pageuppeople.com
