Performance Marketing Lead

 

 

 

• Rapid growth: Doubling ARR every few months, expanding our product surface, and rapidly building our team across Sydney, San Francisco, Melbourne, and New York.

 

Your Role

We’re looking for a Performance Marketing Lead who knows how to turn great products into serious revenue. As Blinq’s product offering expands, you’ll own how we acquire customers and scale revenue across those offerings, shaping where we invest and which growth opportunities we pursue.

You’ve built and scaled a performance marketing motion before, and you have the results to show for it. You know how to find winning creative, make Meta Ads perform and turn Shopify traffic into sales. You bring strong instincts from experience, plus the curiosity to keep testing them.

You’ll own the strategy, investment decisions and hands-on execution. That means thinking big about where growth will come from, then getting into the campaigns, creative and conversion data to make it happen. There’s room here to test bold ideas, scale what works and see your decisions directly shape Blinq’s growth.

What You’ll Do

• Set the strategy and put it into action. Own the performance marketing roadmap across our product offerings, prioritising the audiences, channels and experiments with the greatest revenue potential.

• Scale paid acquisition. Build, launch and optimise campaigns, with a strong focus on Meta Ads. Stay close to audience strategy, campaign structure, budgets and day-to-day performance.

• Own investment decisions. Allocate and adjust spend based on commercial results, balancing growth with customer acquisition costs, return on ad spend and payback.

• Turn creative into a growth driver. Partner with design and brand to develop and test new concepts, messaging and formats, using performance insights to guide the next round.

• Improve the path to purchase. Optimise Shopify journeys, landing pages and offers, working with relevant teams to turn more traffic into customers and revenue.

• Build a disciplined testing approach. Run experiments across channels, creative and conversion. Make clear decisions about what to scale, improve or stop.

• Connect marketing activity to business outcomes. Strengthen measurement and reporting so we understand what’s driving incremental customers and revenue.

• Bring experience that lifts the work. Share what you’ve learned from scaling before and work across marketing, product and design to put those lessons into practice.

What You’ll Bring

• A proven track record of generating revenue. You’ve built and scaled a performance marketing motion within a scale-up and can explain the results you personally delivered.

• Deep, hands-on paid acquisition experience. You’ve directly owned campaign execution and optimisation, particularly in Meta Ads, and know how to scale spend while maintaining commercial discipline.

• Practical Shopify experience. You understand the ecommerce purchase journey and have improved conversion from paid traffic through to checkout.

• A player-coach approach. You’re comfortable setting strategy, making investment decisions and getting into the platforms yourself.

• Strong commercial judgement. You understand return on ad spend, customer acquisition cost, lifetime value and payback, and use them to guide decisions.

• A sharp eye for performance creative. You know how to brief, test and iterate on ads, messaging and landing pages to improve results.

• Analytical rigour. You can interpret campaign and customer data, question attribution and turn findings into clear actions.

• Ownership and pace. You take responsibility for outcomes, move quickly and work effectively across teams to get ideas into market.

What Success Looks Like

• Measurable customer and revenue growth across Blinq’s product offerings.

• Paid acquisition that scales efficiently, with clear visibility into commercial returns.

• Stronger creative performance and improved conversion through to purchase.

• Confident investment decisions grounded in evidence.

• A repeatable testing approach that helps us find and scale the next growth opportunity.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.