Senior Business Development Manager - MICE

Take the lead on business development across two major Western Sydney event venues.
Build strategic partnerships, win high-value event business and lead the team driving growth for Western Sydney Convention Centre (WSCC) and Events Centre Penrith (ECP).

The Opportunity

Panthers Group is seeking a Senior Business Development Manager to lead business events sales across Western Sydney Convention Centre and Events Centre Penrith. You’ll shape the sales strategy for both venues, develop the team and build opportunities that grow revenue and venue utilisation.

This is an opportunity to work across two venues as one business events offering, connecting clients with the spaces, accommodation and experiences that best meet their needs.

About the role

The Senior Business Development Manager leads the sales function across WSCC and ECP, with a strong focus on proactively sourcing new business and converting opportunities into confirmed events. Success in the role depends on identifying prospects, building a healthy pipeline and turning enquiries into bookings. The role also strengthens key accounts and works closely with Trilogy Hotels, Group Marketing, Group Relationships and the event operations team.

What you’ll be doing

• Develop and execute the business events sales strategy across both venues.
• Lead, coach and develop the sales team, driving performance, accountability and achievement of sales targets.
• Proactively source and pursue new business, convert qualified leads into confirmed bookings, and build repeat business through a strong, actively managed sales pipeline.
• Develop relationships with key clients, conference organisers, industry partners and corporate accounts.
• Prepare proposals, present venue solutions and negotiate commercial terms to secure business.
• Place business across WSCC and ECP where it delivers the best overall outcome for Panthers Group.
• Identify opportunities to cross-sell accommodation, conferencing and events across the broader Panthers precinct.
• Partner with Trilogy Hotels and hotel sales teams to maximise accommodation and business events opportunities.
• Collaborate with Group Marketing on campaigns and initiatives that generate demand, and with Group Relationships to convert strategic B2B opportunities.
• Track sales activity and results, using pipeline insights to forecast business and identify opportunities for growth.

About you

You’re a commercially minded sales leader who loves selling. You actively seek out new business, build relationships that open doors and make the most of every opportunity to sell and convert interest into confirmed bookings. You lead your team to pursue opportunities with the same energy and follow through, while balancing client needs with strong commercial outcomes across multiple venues.

You also bring:

• Experience leading sales or business development in business events, conferencing, hospitality or a related sector.
• A demonstrated ability to win new business, grow key accounts and deliver against revenue targets.
• Experience coaching and developing a sales team.
• Strong presentation, proposal writing and negotiation skills.
• The ability to build trusted relationships with clients, industry partners and internal teams.
• Confidence using sales data and pipeline reporting to guide priorities and decisions.
• A collaborative approach and a commitment to delivering an excellent client experience.

Why you'll love working with us

• Discounts on accommodation, food and beverages across more than 5,000 Accor hotels worldwide

• 40% discount at all Panthers-owned food outlets and free post-mix while on shift

• 20% discount on Panthers merchandise and the pride of being part of a Premiership-winning team

• Exclusive offers and discounts with a range of accommodation, retail, dining and entertainment providers

• Reward and recognition programs that celebrate outstanding contributions

• Wellbeing Leave and Purchase Annual Leavce for part-time and full-time employees for greater flexibility

• Staff social events and opportunities to connect with your teammates

• An inclusive, flexible and engaging workplace built on strong values

• Complimentary onsite parking

Our Venues

Pullman Sydney Penrith & Western Sydney Convention Centre bring together a five-star hotel, dining venues and 1,250sqm of premium event space.

Event Centre Panthers, located in the heart of the Panthers precinct, offers flexible function rooms and a theatre for events of up to 1,100 guests.

Together, the venues offer clients a choice of event spaces, accommodation and dining in one connected precinct.

Ready to grow business events at Panthers? Apply now!

Due to the volume of applications, only shortlisted candidates will be contacted. 

Shortlisted candidates will be invited to complete a short video as part of progressing to the next stage of the recruitment process.