Social Media Coordinator

Job Description

• National career opportunity based at Head Office – Ipswich
• Great offices with all the mod cons!
• Salary matched to experience + great benefits

About All Purpose Coatings 
Join one of Australia's fastest growing leaders in the protective coatings industry.  With a history of innovative solutions, strong investment in R&D, quality products, technical excellence, training and customer support, All Purpose Coatings (APC) is an Australian manufacturing and wholesale business success story. APC is genuinely investing in its long-term future with new products, new markets, and a marketing function that leads, not just follows. 

 

Why you will be Excited by this Role
As one of the fastest growing coatings manufacturers, you'll get exposure and variety thats hard to find in a smaller, slower-moving teams.  From day one, you'll be trusted with real ownership.  You'll be the creative voice behind three distinct brands - All Purpose Coatings, Products by APC, and Resi Art.  You will shape how each brand shows up online, from trend-driven reels that spark conversations to everyday customer interations that build genuine loyalty.  This role give you the kind of varied, portfolio-building experience that usually takes years to build elsewhere, and you will love that no two weeks look the same!  

 

You will flex between established brand guidelines and the freedom of building a newer brand's presence from scratch, keeping work genuinely engaging.   In the first 12 months, you will have grown brand awareness and expanded the audience across all three brands; 

• Build brand-aligned and engaging content strategy for three brands under one roof
• Launch and grow the 'Products by APC' Instagram presence from the ground up
• Contribute to a cohesive visual presence, on trend-led short-form videos, reels, TikToks and stories as a part of the job and not as an afterthought
• Develop and manage content calendars aligned with goals, seasonal promotions across key platforms
• Work directly alongside the Marketing Manager, with real input into brand straategy and direction 

 

Your Background
We are looking for someone creative, organised and genuinely switched on to what's happening in social media.  You will be someone who spots a trend before it peaks and work with the team to make it work for the brand. 

 

• Demonstrated expeirence creating content across multiple social platforms
• A strong sense of brand tone and consistency, with sharp attention to detail
• Ability to create captions that are engaging and on-brand
• Digitally savy 
• Solid time management with the ability to juggle content and priorities

 

Why join the APC team?
There is a reason people stay for the long term with the team at APC, including experienced management, continuous growth and great systems just to name a few! 

 

You will thrive in the genuinely collaborative culture where everyone pitches in to support each other.  As a national industry leader, you’ll gain exposure to large-scale operations while enjoying the personal touch of a privately-owned business that prioritises employee wellbeing and career development. 

 

The Marketing Manager has a genuine interest in building the skillset of the team, trying new approaches and listening to your ideas! 

 

Additional benefits that make a difference:

• Great, purpose-built facilities in Bundamba, Ipswich
• Onsite parking
• Hours - 8am-4.30pm Monday to Friday  
• Executive kitchen with complimentary snacks throughout the day
• Resident office dogs for stress-free companionship
• Professional development support

 

If you are currently in a social media role but are seeking to work in a larger inhouse team and gain more experience, then this is the role for you.  If you have been curious about roles such as Content Creator or Social Media Specialist we would love to hear from you.  Even if you don't tick every box, it is the enthusiasm we are seeking to take ownship, work collaboratively with the team and become part of the APC fabric. 

 

Opportunities to join this successful business do not come along often.  You do not want to miss this opportunity to join the APC team!

 

Due to the nature of the business (chemicals), smoking on the premises is prohibited.