Head of Search & AI Visibility - South Bank, QLD

• Own the global strategy for search and AI visibility across FCM Travel and Corporate Traveller.
• Lead visibility across Google AI Overviews, ChatGPT, Copilot, Gemini, Perplexity, and traditional search.
• Develop distinct strategies for SME and enterprise audiences across both brands.
• Own technical SEO standards including architecture, schema, crawlability, indexation, and Core Web Vitals.
• Partner with content, web, engineering, and growth teams to improve discoverability and performance.
• Build and manage visibility reporting, including share of voice, citations, traffic, conversion, and commercial impact.
• Design the operating model, team structure, budget requirements, and roadmap for the function.
• Act as the global centre of excellence for search and AI visibility across markets and brands.
• Lead and develop the Global SEO Manager while influencing senior stakeholders globally.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

• 8-10+ years' experience in SEO, organic search, or search visibility leadership.
• 4+ years leading an SEO, search, or organic growth team.
• Experience building or scaling AI visibility, AEO, GEO, AIO, or search visibility programs from scratch.
• Deep technical SEO expertise across architecture, schema, crawlability, indexation, and Core Web Vitals.
• Experience working with SEO and AI visibility platforms including Ahrefs, Screaming Frog, Google Search Console, and citation tracking tools.
• Strong commercial acumen with experience reporting pipeline, revenue, and ROI outcomes to senior leaders.
• Experience designing operating models, capability frameworks, and team structures.
• Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, or a related field.

What you'll Enjoy:

🙋🏾‍♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability 

🎉Development: Individualised Learning & Development pathway options

🔧Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages

🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within  

🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

🌞Mental Health: Support and Employee Assistance Program for staff and family

🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)  

🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

#LI-DB2#FCTG#LI-Onsite