Marketing Manager

Marketing Manager | St Lukes | Launceston
Lead the charge in transforming Tasmania’s health landscape with St Lukes!

At Axia Recruitment, we are proud to be exclusively partnering with St Lukes and are looking for a Marketing Manager who’s ready to drive customer growth, elevate the St Lukes brand, and lead a dynamic marketing team. This is an exciting opportunity for a seasoned marketing leader to make an impact, contribute strategically, and lead a high-performing team within a purpose-driven organisation.

As the Marketing Manager, you’ll be responsible for owning the annual marketing plan and overseeing the execution of impactful campaigns across digital and traditional media. You’ll play a key role in shaping the strategy, driving customer/member engagement, and managing all facets of the marketing function, from campaign development to reporting. This is a leadership role where your vision, creativity, and team management skills will be vital in taking the St Lukes brand to the next level.

What You’ll Be Doing:

• Lead the development and execution of the annual marketing plan, aligned with St Lukes’ strategic objectives
• Drive customer and member campaigns, ensuring high engagement and retention rates
• Oversee end-to-end campaign management, including media strategy, creative execution, and post-campaign reporting
• Mentor and manage a talented marketing team, fostering a culture of collaboration and innovation
• Manage the marketing budget, ensuring effective allocation and tracking of spend
• Work closely with internal and external stakeholders, including agencies, to elevate brand presence
• Collaborate on sponsorships and community initiatives, ensuring alignment with brand values
• Track and measure the success of marketing efforts and adjust strategies based on insights and analytics

What We’re Looking For:

• Extensive experience in marketing leadership, with a proven track record in leading and executing large-scale campaigns
• Strong experience managing and mentoring teams, driving both professional development and team culture
• Expertise in both digital and traditional marketing channels, including social media, TV, radio, print, SEO, SEM, and more
• A strategic mindset with the ability to oversee high-level planning while managing day-to-day execution
• Strong budget management skills and experience ensuring campaigns are executed on time and within budget
• A creative, results-driven leader who thrives on innovation and bringing new ideas to life
• A tertiary qualification in Marketing, Communications, or a related field

Why This Role is a Game-Changer for Your Career:

This isn’t just another marketing role – it’s an opportunity to lead high-impact campaigns and make a lasting difference in the health and wellbeing of the Tasmanian community. You’ll manage a diverse team, bring your strategic vision to life, and work with a brand that’s driven by purpose and innovation.

If you’re looking for a role where you can take ownership, lead an incredible team, and elevate the St Lukes brand, this is your chance. Apply now, and let’s chat about where this role can take you!

For more information, contact Lara Gebka on (03)63515003 or email lara@axiarecruitment.com