Senior Social Media Manager

Senior Social Media Manager | Australian Household name – Retail/Consumer | Hybrid

Your new company 
Join one of Australia’s largest and most recognised consumer brands, with a significant national presence and millions of customer interactions every week. This is a rare opportunity to step into a high-profile marketing function where social plays a major role in brand, customer engagement and commercial performance.

Your new role 
As Senior Social Media Manager, you’ll lead the strategic direction of social across paid, owned and earned channels, connecting major business and marketing priorities with how the brand shows up across social. This is a senior, highly influential role where you will:

• Lead integrated, full-funnel social strategy across major brand and commercial campaigns.
• Manage and develop a team of four experienced social specialists.
• Oversee a significant multi-million-dollar paid social investment and associated agency relationships.
• Partner closely with senior marketing, brand and commercial stakeholders.
• Drive stronger integration between internal teams, creative, media and agency partners.
• Lead social measurement and turn performance data into clear commercial insights.
• Shape the organisation’s approach to creators, social search, AI and emerging social trends.
• Maintain a consistent and distinctive brand presence across a high-volume social environment.

What you'll need to succeed 
You’ll be an established social media leader who has operated at scale and is comfortable balancing strategy, commercial outcomes, people leadership and delivery.Ideally, you’ll bring:

• 10+ years’ experience across social media, digital, content or integrated marketing.
• Experience within a major retailer, consumer brand, large corporate organisation or leading agency.
• Strong expertise across paid, organic, creator and emerging social channels.
• Proven experience leading and developing high-performing teams.
• Experience managing significant media, production or agency budgets.
• Strong agency management experience, with both client-side and agency exposure highly regarded.
• Confidence influencing senior stakeholders and acting as a trusted social advisor.
• A strong understanding of measurement, performance and the commercial role social plays within a broader marketing strategy.

What you'll get in return 
This is an opportunity to lead social for a household-name Australian organisation with genuine scale, significant investment and a huge customer audience.You’ll take on an established team and broad strategic remit, with the opportunity to influence major campaigns and the future direction of social across the organisation. 
You’ll also work within a flexible hybrid model across Sydney, backed by the career opportunities and resources of a large national business.
What you need to do now 
If you’re an experienced social media leader looking for your next senior opportunity, apply now with your current CV.
Alternatively, if you’d like to have a confidential conversation about the role before applying, please get in touch with Hays Marketing for further information.
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