Director of Sales & Marketing

Company Description

Mercure Melbourne Doncaster is a 183 room & suite hotel is Australia’s first of the next generation Mercure brand, introducing approachable elegance in an untouched pocket of the Eastern Suburbs. Featuring restaurant, indoor heated swimming pool, elite fitness centre, expansive outdoor terraces with views from the Yarra Ranges to the CBD and has six event spaces for up to 200 guests with dedicated outdoor terraces to provide seamless indoor/outdoor flow.

We are a vibrant and forward-thinking hotel with a reputation for hosting exceptional conferences, meetings, and events. From corporate gatherings to high-energy incentives, we create moments that leave a lasting impact. Now, we’re looking for a talented individual to maximize our potential in the Conference & Events market and help us grow even more!

Did you know that Mercure Melbourne Doncaster is the only venue in the Eastern Suburbs that you can have panoramic views of the Dandenong Ranges and Melbourne’s City Skyline?! Come on in and check them out! 

Job Description

About the Role

Reporting to the General Manager, you will lead the hotel's sales and marketing strategy, identify opportunities for business growth and maximise revenue performance across key market segments.

You will work closely with hotel leadership, revenue management, and industry partners to strengthen the hotel's competitive position and achieve business objectives.

Key Responsibilities

• Lead and execute the hotel's sales and marketing strategy to achieve budgeted revenue and commercial targets.

• Develop and maintain strong relationships with corporate clients, key accounts, industry partners and tourism organisations.

• Identify and convert new business opportunities across corporate, leisure, conferencing, groups and events.

• Collaborate with Revenue Management to optimise pricing, market share, business mix and revenue performance.

• Drive digital marketing, e-commerce, online distribution and brand positioning initiatives.

• Analyse market trends, competitor activity, sales performance and account productivity to identify growth opportunities.

• Develop strategic marketing campaigns and corporate engagement initiatives, measuring their effectiveness and return on investment.

• Lead, coach and develop the Sales & Marketing team, fostering accountability, collaboration and high performance.

• Partner with hotel departments to deliver a consistent guest experience and achieve shared commercial objectives.

• Manage departmental budgets, expenditure and reporting to support financial performance.

Qualifications

• Tertiary qualifications in Marketing, Business, Hospitality or a related discipline.

• Applicants must have full working rights in Australia. Please note that visa sponsorship is not available for this position.

• At least five years of proven hotel Sales & Marketing experience.

• A strong understanding of corporate sales, hotel distribution, e-commerce and digital marketing.

• Demonstrated success in developing business relationships and delivering revenue growth.

• Experience managing budgets, analysing performance and developing strategic business plans.

• Exceptional communication, negotiation, presentation and networking skills.

• The ability to lead, coach, motivate and develop a high-performing team.

• A flexible, innovative and results-oriented mindset with a passion for hospitality.

Additional Information

The Mercure brand is part of the Accor Group. As the global market leader, Accor Hotels offers a worldwide network of hospitality and tourism services, with a diverse portfolio of renowned brands. Just a few of the perks include:

• Ongoing Career and Professional Development Opportunities
• A Rewarding Work Environment
• Global Discounts on Hotel Accommodation & Food and Beverage