Marketing Manager, Marketing & Prime

Amazon Australia Prime & Marketing team is looking for a customer-obsessed Marketing Manager to define and deliver marketing strategies that help make Amazon the shopping destination for a variety of categories. This will involve diving deep to understand customer shopping behaviours at a category level, and working across business, finance and marketing teams to develop comms, tactics and conversion optimization opportunities that accelerate purchase and engagement. In addition, you will own a program of work, developing a mix of incentivized and non-incentivized strategies to introduce customers to new categories from Amazon and drive purchase conversion by demonstrating and reinforcing value for the customer. This will involve strategic, inventive and data driven thinking to develop scalable, effective and financially efficient ways to drive positive impact for customers and the business. Your strategic mindset and operational excellence will transform complex, cross-functional initiatives into streamlined, high-impact marketing programs. The candidate will have a strong understanding of all aspects of the customer funnel, an ability to dive deep using complex data, and possess great project management, communication and influencing skills to work across multiple teams worldwide and leadership to achieve success.

Key job responsibilities
1. Own and deliver the marketing strategy for allocated categories. Draw on a range of data and research sources to identify at scale and high impact marketing strategies that will drive awareness, intent and purchase. Work cross-functionally to activate plans aligned with this strategy, continually raising the bar on scale and impact through a mix of owned and influenced marketing levers.
2. Own and deliver the marketing strategy to leverage incentivized and non-incentivized tactics that drive discovery and engagement of categories amongst customers. As the custodian of a budget, work with finance, the business and marketing stakeholders to define investment frameworks and experimentation plans that continually raise the bar on customer and business outcomes.
3. Continually look for opportunities to leverage automation and AI that drive an acceleration in positive customer outcomes, and help to efficiently scale overall impact. Build relationships and networks with people in similar roles in other countries to accelerate learning and find winning strategies that can be quickly scaled locally.

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.