Digital Marketing Coordinator

Job Description

• National career opportunity based at Head Office – Ipswich
• Great offices with all the mod cons!
• Highly competitive salary matched to experience

Why you will be Excited by this Role
Join a long established and high-growth leader in the protective coatings industry with a history of innovative solutions, strong investment in R&D, technical excellence and customer support.  With a clear mission to provide clients with innovative quality products, All Purpose Coatings (APC) is an Australian manufacturing and wholesale business success story, supplying high-performance products to the Australian market.

 

The Position
If you’re a digital marketer who is enthusiastic to see your work directly impact results then this position is for you!  Reporting to the Marketing Manager and working in a team of marketing professionals, you will translate brand and campaign strategy into high-performance digital activity; paid media, email automation, SEO, reporting and analytics.   

 

This is a role that will allow you to truly influence campaigns that drive growth.  APC is genuinely investing in its long-term future – new products, new markets, and a marketing function that leads, not just follows. 

 

In the first 12 months, you’ll have taken ownership of paid campaigns across Meta and Google, tightened up conversion tracking and built email journeys that convert leads into customers on autopilot;

 

• Deliver well structured, continuously optimised campaigns
• Apply a structured testing approach to improve conversion rates to lower acquisition costs and increase ROI
• Build the tracking and reporting infrastructure that can be trusted for decision-making and guides future investment
• Develop your SEO expertise while shaping how a market leader shows up organically
• Use AI tools daily to work faster and smarter and adapt to future enhancements

 

Your Background
You are results driven and take genuine ownership of your numbers.  You’re comfortable working across paid media, email and SEO rather than specialising in just one, and you bring analytical mindset to everything you do.  You’re also curious about AI and new tools, using them to work smarter! Your skills will include;

 

• Paid media expertise (Meta & Google)
• Proficiency in EDM creation and marketing automation platforms
• A solid understanding of on-page and technical SEO
• AI fluency – genuine appetite to keep learning as tools evolve
• Strong time management with ability to juggle multiple campaigns and deadlines
• Adaptable and flexible  
• Able to work collaboratively

 

Why join the APC team?
There is a reason people stay for the long term with the team at APC, including experienced management, continuous growth and great systems just to name a few! 

 

You will thrive in the genuinely collaborative culture where everyone pitches in to support each other.  As a national industry leader, you’ll gain exposure to large-scale operations while enjoying the personal touch of a family-owned business that prioritises employee wellbeing and career development. 

 

The Marketing Manager has a genuine interest in building the skillset of the team, trying new approaches and listening to your ideas! 

 

Additional benefits that make a difference:

• Great, purpose-built facilities in Bundamba, Ipswich
• Onsite parking
• Hours - 8am-4.30pm Monday to Friday  
• Executive kitchen with complimentary snacks throughout the day
• Resident office dogs for stress-free companionship
• Professional development support

 

If you’ve been curious about roles such as Digital Marketing Specialist or Performance Marketing Coordinator we’d love to hear from you

 

Opportunities to join this successful business do not come along often.  You do not want to miss this opportunity to join the APC team!

 

Due to the nature of the business (chemicals), smoking on the premises is prohibited.