Marketing Specialist

Marketing Specialist – Paid Media & Lead Generation
Melbourne | Property & Financial Services

The Opportunity

We’re seeking a hands-on Marketing Specialist to take ownership of in-house paid campaigns, with a strong focus on paid social and YouTube advertising.
Working closely with the Operations and Marketing Manager, Marketing Coordinator and in-house Data Analyst, you’ll play a key role in generating high-quality leads, optimising campaign performance and building a scalable lead generation strategy.
This is an exciting opportunity for a proactive, commercially minded marketer who enjoys taking ownership, testing new ideas and driving measurable results, with genuine opportunities for career progression as the business grows.

Key Responsibilities

• Build, launch and manage high-volume paid campaigns across paid social and YouTube.
• Optimise targeting, creative and media spend to improve lead quality, reduce cost per lead and maximise return on investment.
• Develop and grow an internal pipeline of paid leads to complement existing lead sources.
• Collaborate with the Marketing Coordinator to align paid and organic activity and maintain brand consistency.
• Update website content in WordPress and brief external developers on new pages and landing pages.
• Support email marketing and nurture campaigns through Salesforce Marketing Cloud.
• Work with the in-house Data Analyst to implement campaign tracking and deliver regular performance reporting.
• Share campaign insights and lead performance with booking, Sales and Consultant teams.

About You
You’re a results-driven marketer who enjoys being hands-on and seeing the direct impact of your work. You’re comfortable managing campaigns from start to finish and know how to balance creative thinking with data-driven decision-making.
You’ll ideally bring:

• Proven experience managing high-volume paid lead generation campaigns, particularly across paid social. YouTube experience is highly regarded.
• Experience managing significant monthly paid media budgets.
• Intermediate WordPress skills and experience updating website content.
• A solid understanding of campaign tracking, analytics and performance reporting.
• CRM experience, with training provided in Salesforce Marketing Cloud.
• Excellent communication skills and the ability to collaborate across teams.
• A proactive mindset, strong sense of ownership and willingness to test, learn and improve.
• A positive attitude, genuine enthusiasm and a desire to grow professionally.

Experience in the property industry will be highly regarded.

What Success Looks Like

• Growing the volume of qualified leads generated through in-house paid campaigns.
• Improving cost per lead and overall return on advertising spend.
• Establishing clear campaign tracking and consistent performance reporting.
• Delivering a consistent brand experience across paid and owned marketing channels.

Why Join?

• Make an impact: Take ownership of paid media strategy and see the results of your work.
• Work collaboratively: Partner with a supportive, cross-functional team.
• Shape the function: Build and optimise campaigns in-house, with room to bring fresh ideas.
• Grow your career: Join an expanding business offering opportunities to develop your skills and progress professionally.

If you’re a motivated paid media specialist who thrives on ownership, performance and continuous improvement, we’d love to hear from you.

Please apply directly via the link provided or reach out to Megan Lively at megan@redpathpartners.com for a confidential discussion.