Sales Development Representative

 

Where industry intelligence is going next, and who's building it:

For over five decades, the world's most sophisticated institutions have relied on IBISWorld to navigate uncertainty, identify opportunity and stay ahead of change. Banks, consulting firms, governments: when the stakes are high and the answer has to be right, they come to us.

That trust is our legacy, and it's our starting point. We're advancing beyond traditional research into AI-enabled, actionable intelligence, embedding human-verified insight directly into the workflows our clients live in so they can see further and decide faster. The ground is shifting in our industry, and we are the ones moving it.

You'd be joining at the most exciting moment to do so.

 

Who thrives here:

We hire for culture as deliberately as we hire for capability, and we're specific about it. The people who do their best work at IBISWorld:

• Hold a high bar for the quality of their own work, without being asked to.
• Make decisions with the customer's experience as the top priority.
• Stay honest and transparent, even when the news is hard to deliver.
• Stay curious, pursuing learning, experimentation, and continual growth.
• Build genuine teamwork and collaborate by default.
• Question assumptions and look for evidence before making decisions.
• Stay calm under pressure and steady the team through any setbacks.

If you read that list and recognise yourself, we should talk.

The Role

As an SDR, you are the first point of contact for prospective clients. Your job is to identify, engage, and qualify leads across our target verticals, turning cold outreach into warm opportunities for the BDM team. This is not a box-ticking role. We expect you to understand the industries you prospect into and lead with relevant insight, not generic scripts.

What you'll do

·       Research target accounts across verticals such as commercial banking, consulting, law firms, and private equity.

·       Run outbound sequences across email, phone, and LinkedIn, personalised to the prospect's role and industry.

·       Qualify inbound leads and route them to the right BDM with full context.

·       Book discovery calls and demos by articulating the IBISWorld value proposition clearly and concisely.

·       Maintain accurate pipeline data in Salesforce (or equivalent CRM) and report on weekly activity metrics.

·       Work closely with BDMs to align outreach with active deal strategy.

·       Stay across IBISWorld's product updates, new report launches, and competitive positioning.

What we're looking for

·       1 to 2 years of experience in a sales, BD, or customer-facing role, B2B preferred.

·       Strong written and verbal communication; you write emails that get replies.

·       Curious mindset: you read industry news, ask good questions, and care about context.

·       Comfortable with rejection and quick to iterate on what's not working.

·       Organised and self-motivated; you manage your own pipeline without being chased.

·       Experience with a CRM (Salesforce, HubSpot, or similar) is a plus.

What success looks like

·       Consistently hitting monthly SQL (Sales Qualified Lead) targets.

·       Conversion rate from outreach to booked meeting at or above team benchmarks.

·       BDMs describing your handoffs as thorough and well-qualified.

·       Progression path to BDM within 12 to 18 months for strong performers.

What we offer

·       Competitive base salary plus performance-based incentives.

·       Clear career path into BDM and senior commercial roles.

·       Access to IBISWorld's full research platform as a genuine learning tool.

·       Flexible working arrangements and a collaborative team culture.

·       Ongoing training in sales methodology, product knowledge, and vertical expertise.