Lead Product Marketing Manager

About Tes Tes is a global EdTech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on. The Opportunity We are looking for a strategic and commercially minded Lead Product Marketing Manager to drive the go-to-market strategy, positioning, demand generation, and growth of a portfolio of Tes products. Reporting to the Marketing Director and leading a small team, you'll sit at the intersection of Product, Sales, Customer Success and Marketing, translating customer insights into compelling campaigns that drive acquisition, retention, and revenue growth. This is an opportunity to shape how innovative education technology solutions are brought to market while directly contributing to Tes' growth ambitions both locally and globally. What You'll Be Doing Own and deliver product marketing strategies that drive demand generation, pipeline growth, customer retention and brand awareness Lead go-to-market planning and execution for new product launches and enhancements Develop compelling product positioning, customer messaging and value propositions Partner closely with Product, Sales and Customer Success teams to maximise market impact and commercial performance Build sales enablement tools including pitch decks, battlecards, ROI resources and customer-facing collateral Analyse market trends, customer insights and competitor activity to inform strategy Drive data-led decision making using platforms including Salesforce, HubSpot, Looker and Google Analytics Lead, coach and develop a high-performing team of marketing professionals Contribute to the continued evolution of a best-in-class global product marketing function About You You'll bring a strong background in SaaS, software or EdTech marketing and be passionate about turning complex products into compelling customer stories. We're looking for someone with: Proven experience in Product Marketing, Revenue Marketing or Growth Marketing A track record of delivering successful multi-channel campaigns Experience partnering with Sales teams to drive pipeline, conversion and revenue outcomes Strong messaging, positioning and storytelling capabilities Commercial acumen and a data-driven approach to decision making Experience leading or mentoring marketing professionals Excellent stakeholder management and influencing skills Experience working across cross-functional teams in a fast-paced environment Experience within SaaS, subscription-based technology, education technology or B2B software environments will be highly regarded. Why Tes Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools. By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Empowering Educators Worldwide Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.With Tes, excellence in education is not just a goal, it's a sustainable and rewarding reality. For more information, visit www.tes.com.