Senior Marketing Manager

Senior Marketing Manager

This isn’t just another marketing role. It’s an opportunity to deliver Brand Transformation and shape the future of entertainment and dining in Western Sydney.

PARRA Group is looking for a dynamic and commercially driven Senior Marketing Manager to lead our brand, venue marketing and customer engagement strategy across a diverse portfolio of hospitality and entertainment venues.   Reporting to the General Manager, Marketing you’ll lead the Marketing team while driving growth, visitation, customer engagement and brand impact across the Group.

Be Part of Something Big

This role sits at the heart of one of Western Sydney’s most exciting and defining opportunities – bringing our existing PARRA Group venues to life while helping shape the highly anticipated PARRA Live precinct ahead of its landmark 2028 opening.

You’ll lead the development of audience, brand, and Marketing Calendar and Events strategy from planning through to disciplined, compelling execution, positioning PARRA Group as Western Sydney’s premier entertainment and dining destinations.

From building anticipation, deepening relationships with core audiences to attracting new ones, to forging strategic partnerships and curating a pipeline of standout events, activations, and experiences; you’ll play a defining role in turning PARRA Group venues into landmarks

What You’ll Be Responsible For

• Creating and delivering bold demand driving strategies that drive revenue, visitation and brand growth.
• Leading the Marketing Calendar and execution of major campaigns, activations and experiences across multiple PARRA Group venues.
• Guide Paid, Owned and Earned media opportunities to amplify Brand and Calendar.
• Building the event, entertainment and functions pipeline for the launch of PARRA Live.
• Driving digital marketing, CRM, content and customer engagement strategies.
• Drive social media and content creation that engages target audiences and drives visitation and spend
• Using data, customer insights and market trends to inform decisions and maximise ROI.
• Bring to life partnerships and collaboration opportunities that elevate the new PARRA brand.
• Member of the Senior Marketing Team, leading and inspiring the broader team.
• Managing key stakeholder, agency, sponsorship and partner relationships.

About You

You’re a strategic thinker, a natural leader that has had proven success in delivering who thrives on turning ambitious ideas into commercially successful outcomes.

You’ll bring:

• 7+ years’ experience in a senior marketing leadership role.
• Experience in commercially growing brands in hospitality, entertainment, retail, lifestyle or customer-focused brands.
• A track record of brand building and successful execution of multiple multi-channel marketing campaigns and initiatives.
• Experience in growing social media audiences and engagement through engaging content delivery.
• Experience in using Digital and Technology to improve the customer experience.
• Experience in Lifecycle Marketing and using the Hubspot CRM platform is advantageous.
• Proven experience leading teams, agencies and significant marketing budgets.
• Experience in leadership of Agency Village and delivering best-in category communications.
• A commercially minded, results-driven approach with exceptional stakeholder management skills.

Why Join PARRA Group?

• Play a pivotal role in delivering the marketing vision for one of Western Sydney’s most recognised and community-focused organisations.
• Be instrumental in shaping the launch of PARRA Live, a landmark entertainment destination opening in 2028.
• Partner with General Managers across the Group to deliver high-impact campaigns, activations and audience growth initiatives.
• Influence audience growth, customer engagement and brand performance across a diverse portfolio of hospitality, entertainment and community venues.
• Join a purpose-driven business that combines commercial success with a deep commitment to community, sport and member experience.
• Lead and inspire the marketing team while working alongside passionate leaders committed to innovation and continuous improvement.
• Salary sacrificing.
• Respect of work/ life balance with 5 weeks annual leave
• Free tickets to Parramatta Eels home games and discounted Eels merchandise.
• Onsite parking.
• Free staff meals.
• Paid Volunteer Day.
• A vibrant and healthy staff culture, built on and driven by our SPORT values – Service, Passion, Openness, Respect and Teamwork.
• Fun – we work hard and play hard with regular staff social events.
• Access to over 300+ retailer discounts.

We’re for you. We’re for community. We’re for the Eels.

For nearly 70 years we’ve supported the Eels, our community, our members and our people. And we’ll support you. Just like our humble beginnings, we’ll give you a fair go and support your career development and growth – qualifications optional. Whether at our Dural, Dundas, Pitt Town or Parra location, you’ll experience our fun, vibrant, flexible and empowering culture. And we’re for benefits. Lots of benefits. Of course, we offer competitive salary packages, but that’s only the beginning. Fancy a free lunch? It’s yours! We think you’ll love it here. In fact, we think this might even be the highlight of your career – a place you won’t want to leave. Come join us for you, for better, for the best.

Our Values

Service: We are here for the benefit of our Members and our Community.

Passion: We are ambitious, strive for excellence and love what we do.

Openness: We demonstrate integrity and commitment through transparency and accountability.

Respect: We are welcoming, inclusive and respectful.

Teamwork: We are united, collaborative and succeed together.

Ready to Leave Your Mark?

If you’re excited by the challenge of building audiences, creating experiences and launching something truly special, we’d love to hear from you.

Please note that only shortlisted candidates will be contacted and employment in this position is subject to a satisfactory criminal history record check, we thank you for your understanding.

PARRA Group is an Equal Opportunity Employer.