Lead Product Marketing Manager

About TesTes is a global EdTech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.
The OpportunityWe are looking for a strategic and commercially minded Lead Product Marketing Manager to drive the go-to-market strategy, positioning, demand generation, and growth of a portfolio of Tes products.Reporting to the Marketing Director and leading a small team, you'll sit at the intersection of Product, Sales, Customer Success and Marketing, translating customer insights into compelling campaigns that drive acquisition, retention, and revenue growth.This is an opportunity to shape how innovative education technology solutions are brought to market while directly contributing to Tes' growth ambitions both locally and globally.
What You'll Be DoingOwn and deliver product marketing strategies that drive demand generation, pipeline growth, customer retention and brand awarenessLead go-to-market planning and execution for new product launches and enhancementsDevelop compelling product positioning, customer messaging and value propositionsPartner closely with Product, Sales and Customer Success teams to maximise market impact and commercial performanceBuild sales enablement tools including pitch decks, battlecards, ROI resources and customer-facing collateralAnalyse market trends, customer insights and competitor activity to inform strategyDrive data-led decision making using platforms including Salesforce, HubSpot, Looker and Google AnalyticsLead, coach and develop a high-performing team of marketing professionalsContribute to the continued evolution of a best-in-class global product marketing function
About YouYou'll bring a strong background in SaaS, software or EdTech marketing and be passionate about turning complex products into compelling customer stories.
We're looking for someone with:Proven experience in Product Marketing, Revenue Marketing or Growth MarketingA track record of delivering successful multi-channel campaignsExperience partnering with Sales teams to drive pipeline, conversion and revenue outcomesStrong messaging, positioning and storytelling capabilitiesCommercial acumen and a data-driven approach to decision makingExperience leading or mentoring marketing professionalsExcellent stakeholder management and influencing skillsExperience working across cross-functional teams in a fast-paced environmentExperience within SaaS, subscription-based technology, education technology or B2B software environments will be highly regarded.
Why TesOur intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools. By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education.
Empowering Educators WorldwideWhether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.With Tes, excellence in education is not just a goal, it's a sustainable and rewarding reality.For more information, visit www.tes.com.