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GA PERRY
About the role
About the role
GA PERRY Plumbing, Gas, Electrical & Hot Water is seeking an in-house hands-on SEO Specialist all-rounder with the ability to take genuine ownership of our organic, AI-search performance, social and paid digital advertising.
Key responsibilities
Develop and deliver SEO strategies, conduct keyword, competitor and search-intent research
Complete technical, on-page, content and backlink audits
Diagnose crawling, indexing, canonicalization, site architecture and Core Web Vitals issues
Build prioritised SEO roadmaps and move recommendations into delivery
Work directly in WordPress, and other CMS platforms
Develop content briefs, keyword maps and internal-linking plans, implement and validate technical changes
Use GA4, Google Search Console, Screaming Frog, Ahrefs, Semrush and spreadsheets to identify opportunities
Track qualified organic traffic, leads, sales and revenue
Apply practical AI-search and GEO approaches while maintaining strong SEO foundations
About you
3–5 years of substantial hands-on SEO experience, preferably in multi-client or multi-national environment
Ability to investigate technical issues, analyse data, improve content and explain recommendations in clear commercial language
Ability to demonstrate examples of organic-search results personally helped deliver
Solid technical SEO, keyword research, on-page, content and internal-linking knowledge
Confidence to work with the Managing Director putting forward your ideas
Strong written communication, organisation and commercial judgement
Experience with eCommerce, large websites, programmatic SEO, and backlink analysis (ideally)
Australian permanent resident or citizen
About us
GA PERRY Plumbing, Gas, Electrical & Hot Water is a trade services company with an historic brand recognition across Perth, WA.
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