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Social & Content Executive

Sony Music Global

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Location: Sydney, NSW
Type: Full-time

We're looking for a creative and digitally-savvy team player to join our marketing team! This is a role that blends hands-on content creation across visual formats, social media strategy, management and influencer mar…

About the role

We're looking for a creative and digitally-savvy team player to join our marketing team!

This is a role that blends hands-on content creation across visual formats, social media strategy, management and influencer marketing. You'll be at the heart of our campaigns, helping shape how our artists connect with audiences across Australia and around the globe.

What you'll do:

Content Strategy & Production

Capture, create, and curate high-quality content in various formats such as video, basic animation (i.e. adding lyrics / titles), infographics, images, and social media posts.
Generate ideas for engaging and relevant content based on target audience and business objectives.
Contribute to the production process, including scripting, shooting, editing, and post-production tasks.
For larger briefs, collaborate with external creatives (e.g. photographers, videographers, editors) by preparing briefs and coordinating content shoots.
Plan and execute content capture for touring artists and events.
Develop content strategies for artists’ social media channels.

Social Media & Owned Channels

Manage Sony Music’s local social media platforms including Instagram, TikTok, Facebook, and Twitter.
Manage Sony Music’s website – keeping it engaging and up to date.
Develop and implement social content strategies aligned with broader campaign goals.
Develop and maintain a content calendar to plan and schedule content releases.
Monitor performance and engagement and share insights with the team.
Collaborate with marketing teams and stakeholders across the business to define social media and content strategies aligned with artist and our brands goals and objectives.
Work closely with artists, managers, our brands and internal teams to craft digital storytelling narratives that reinforce an artist’s identity, brand loyalty and cultivate community across platforms like TikTok, Snapchat, YouTube, Meta, Discord, and emerging channels.
Build out content strategies that align with the visual identity of our artists and brands, alongside commissioned artwork, video and photoshoot creative execution for campaign.
Develop and implement strategies that drive first party acquisition and engage fans, building and strengthening artist audiences in creative and innovative ways.

Platform Optimisation

Monitor and optimize content for search and algorithms to improve visibility and organic reach.
Stay ahead of platform trends, new technologies, algorithm changes, and creator tools. Identify new digital opportunities for artist storytelling and fan interaction across DSPs and social ecosystems. Educate the wider label on how to infuse them into artist campaigns.
Stay on top of music and pop culture trends to ensure Sony Music’s creative output stays relevant and resonates with both emerging and established talent.
Conduct content and social media audits and competitor analysis to identify opportunities for improvement.

Influencer Marketing

Identify and engage with influencers and content creators to promote campaigns.
Build and maintain strong relationships with partners in the influencer community.
Keep creators updated on new releases and foster a collaborative network.

Continuous Learning

Stay updated on emerging social media and content trends, digital marketing techniques, and industry developments.
Experiment with new formats and channels to enhance content effectiveness.

Who you are:

Previous experience in creative content services in music or entertainment industry.
Expert user of content creation tools and software, as well as in-app creation tools on TikTok, YouTube Shorts, Instagram Reels, etc. 
Strong understanding of fan behaviour, online culture, and artist-brand storytelling
Expert social understanding and breadth across networks and platforms – a clear understanding of best practice for content on each platform and for different audiences.
Excellent eye for detail, expert in graphic design and editing software including Adobe Creative Cloud
End to End content creation workflow
Ability to work in a fast-paced environment.
Enthusiast of keeping educated and up to date with trends and innovation in the social media ecosystem.
Passionate about music and artists.

What we give you:

You join a global community with the opportunity to channel your passion every day.
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
We provide an excellent range of benefits like private health benefits, insurances, additional leave programs, Novated car leasing options plus loads of industry discounts & perks!

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy for Australia or New Zealand before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

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What you'll do:

Content Strategy & Production

Capture, create, and curate high-quality content in various formats such as video, basic animation (i.e. adding lyrics / titles), infographics, images, and social media posts.
Generate ideas for engaging and relevant content based on target audience and business objectives.
Contribute to the production process, including scripting, shooting, editing, and post-production tasks.
For larger briefs, collaborate with external creatives (e.g. photographers, videographers, editors) by preparing briefs and coordinating content shoots.
Plan and execute content capture for touring artists and events.
Develop content strategies for artists’ social media channels.

Social Media & Owned Channels

Manage Sony Music’s local social media platforms including Instagram, TikTok, Facebook, and Twitter.
Manage Sony Music’s website – keeping it engaging and up to date.
Develop and implement social content strategies aligned with broader campaign goals.
Develop and maintain a content calendar to plan and schedule content releases.
Monitor performance and engagement and share insights with the team.
Collaborate with marketing teams and stakeholders across the business to define social media and content strategies aligned with artist and our brands goals and objectives.
Work closely with artists, managers, our brands and internal teams to craft digital storytelling narratives that reinforce an artist’s identity, brand loyalty and cultivate community across platforms like TikTok, Snapchat, YouTube, Meta, Discord, and emerging channels.
Build out content strategies that align with the visual identity of our artists and brands, alongside commissioned artwork, video and photoshoot creative execution for campaign.
Develop and implement strategies that drive first party acquisition and engage fans, building and strengthening artist audiences in creative and innovative ways.

Platform Optimisation

Monitor and optimize content for search and algorithms to improve visibility and organic reach.
Stay ahead of platform trends, new technologies, algorithm changes, and creator tools. Identify new digital opportunities for artist storytelling and fan interaction across DSPs and social ecosystems. Educate the wider label on how to infuse them into artist campaigns.
Stay on top of music and pop culture trends to ensure Sony Music’s creative output stays relevant and resonates with both emerging and established talent.
Conduct content and social media audits and competitor analysis to identify opportunities for improvement.

Influencer Marketing

Identify and engage with influencers and content creators to promote campaigns.
Build and maintain strong relationships with partners in the influencer community.
Keep creators updated on new releases and foster a collaborative network.

Continuous Learning

Stay updated on emerging social media and content trends, digital marketing techniques, and industry developments.
Experiment with new formats and channels to enhance content effectiveness.

Who you are:

Previous experience in creative content services in music or entertainment industry.
Expert user of content creation tools and software, as well as in-app creation tools on TikTok, YouTube Shorts, Instagram Reels, etc. 
Strong understanding of fan behaviour, online culture, and artist-brand storytelling
Expert social understanding and breadth across networks and platforms – a clear understanding of best practice for content on each platform and for different audiences.
Excellent eye for detail, expert in graphic design and editing software including Adobe Creative Cloud
End to End content creation workflow
Ability to work in a fast-paced environment.
Enthusiast of keeping educated and up to date with trends and innovation in the social media ecosystem.
Passionate about music and artists.

What we give you:

You join a global community with the opportunity to channel your passion every day.

Investment in your professional growth and development enabling you to thrive in our vibrant community.

The space to accelerate progress, positively disrupt and create what happens next

We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

We provide an excellent range of benefits like private health benefits, insurances, additional leave programs, Novated car leasing options plus loads of industry discounts & perks!

Social & Content Executive

What you'll do:

Who you are:

What we give you:

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