Sales Manager - WA

About Us

We’re a privately held, family-owned Australian business competing with some of the biggest multinationals in the world — and doing things our own way.

Since 1947, we’ve built internationally recognised household brands including Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria mineral water. Today, we are Australia’s No. 1 Pure Coffee Company*, with a reputation built on quality, innovation, strong customer partnerships and an entrepreneurial approach to business.

We have a rare opportunity for an experienced Sales Manager to join our high-performing Western Australian sales team from our Bibra Lake office. This role is responsible for for driving sales, strengthening key customer relationships and identifying new opportunities for growth across WA.

Key Responsibilities

In our fast-paced and entrepreneurial environment, you will:

• Drive profitable sales growth and increase market share across Foodservice channels including cafés, restaurants, hotels, casinos, universities, independent grocery and key accounts.

• Develop and execute strategic new business opportunities across the WA market.

• Identify, target and secure high-value and high-volume new accounts.

• Build and maintain strong relationships with existing customers while ensuring exceptional levels of customer service.

• Ensure contractual commitments are delivered and customer investments achieve appropriate commercial returns.

• Review account performance to identify opportunities to improve sales, profitability and customer growth.

• Maintain Vittoria Food & Beverage's brand standards and market presence across all product categories.

• Travel as required to support customers, identify opportunities and maintain strong market coverage.

About You

You are an experienced sales leader who enjoys being close to the market, developing people and turning opportunities into commercial results. Ideally, you will bring:

• Sales and key account management experience within Foodservice, FMCG or the Food & Beverage industry.

• Strong knowledge of Foodservice channels including cafés, restaurants, hotels, clubs, institutions and multi-site operators.

• A strong track record of identifying and winning new business, particularly high-profile or high-volume accounts.

• Established customer relationships and the confidence to engage with senior decision-makers.

• Strong commercial acumen with the ability to assess account profitability, investment and growth opportunities.

• A proactive, results-driven approach and the ability to operate effectively in a fast-moving environment.

• Excellent communication, negotiation and stakeholder management skills.

• Strong organisational and time-management skills.

• Experience within the coffee industry would be highly regarded but is not essential.

What We Offer

Joining Vittoria Food & Beverage means becoming part of a successful Australian family business with ambitious plans for continued growth. You’ll receive:

• A competitive remuneration package and bonus scheme.

• Generous staff discounts across our product portfolio.

• Unlimited barista-made coffee.

• Extensive learning and development opportunities.

• A unique, inclusive and entrepreneurial culture built on strong family values.

Apply now to join one of Australia’s most recognised family-owned food and beverage businesses.