Marketing Manager

About The Role

FrankieOne is a leading identity verification, KYC/AML, and fraud prevention platform serving 250+ customers across 46 countries. The marketing function has been built from scratch over the past 18 months and is now generating consistent, measurable pipeline.

As Marketing Manager, you own demand generation, organic growth, and pipeline contribution. This is a hands-on growth role — you set the demand gen strategy, execute across channels, and are accountable for pipeline and revenue outcomes.

You'll work alongside the Product Marketing Manager, who owns positioning, messaging, website, and sales enablement.

What You'll Do

Pipeline & Revenue Growth

Own marketing's pipeline and revenue targets, aligned to the business's net new ARR goalReport on marketing-sourced pipeline, closed-won revenue, and marketing's contribution to net new revenueAlign marketing programs to sales priorities, vertical strategy, and go-to-market plans

Demand Generation

Drive inbound pipeline through SEO, content, webinars, events, ABM, and lifecycle programsOwn the events program: vertical breakfasts, webinars, customer forums, industry conferences, and partner eventsDesign and execute ABM programs targeting priority accounts and verticals, in partnership with Sales

SEO & GEO

Own organic search strategy, growing non-branded visibility on commercial keywordsLead Generative Engine Optimisation (GEO) to ensure FrankieOne is surfaced accurately in AI search tools (ChatGPT, Gemini, Perplexity)

Website (Performance & Conversion)

Own the blog, SEO content pages, and campaign landing pagesOwn conversion optimisation across the site, including demo page performance and visitor-to-lead journeysManage technical SEO (site speed, schema, indexing, Search Console)Partner with the Product Marketing Manager, who owns product pages, solution pages, and site messaging

Content

Own content strategy across blogs, thought leadership, SEO content, and customer storytellingProduce content that drives traffic, builds authority, and converts to pipelineManage LinkedIn organic as the primary social channel

Marketing Analytics & Attribution

Own marketing measurement: funnel tracking, campaign attribution, and pipeline reportingWork with RevOps to maintain and improve the attribution model connecting marketing activity to closed-won revenueReport on MQLs, SQLs, MQL-to-SQL conversion, speed to lead, and pipeline contribution

Lead Nurture & Re-engagement

Design and manage lead nurture and re-engagement programs to convert MQLs to SQLs

Partner Co-marketing

Coordinate co-marketing with strategic partners to extend reach and generate pipeline

Customer Storytelling & Awards

Drive the customer content program: case studies, spotlights, and amplificationOwn the awards program to build category credibility

Go-to-Market for New Markets

Support marketing strategy for new market entry (ASEAN, UK, Europe), including content and channel strategy

What You Bring

7+ years of B2B marketing experience with a strong track record in demand generation and pipeline contributionExperience in SaaS, fintech, payments, or regulated industriesDeep expertise in SEO, content strategy, and inbound demand generationStrong working knowledge of HubSpot (or comparable platform) for campaign execution, attribution, and reportingProven experience planning and executing events: webinars, conferences, customer forumsComfort with marketing data — you can pull a report, interpret funnel metrics, and adjust your approach accordinglyExperience with ABM programs targeting named accounts and verticalsStrong written communication and the ability to produce high-quality content at paceA bias toward action — you make things happen, not wait to be told

Nice to Have

Experience in identity verification, KYC/AML, fraud prevention, or complianceExperience with GEO/AEO and AI search optimisation

At FrankieOne our goal is to help scale fintechs and financial institutions alike by providing seamless access to the global ecosystem of identity and fraud solutions. Our customisable orchestration platform, coupled with access to all global tools in one place, delivers unparalleled customer experiences. In order to do that, over the last four years we have created a unique culture focused on high performance, accountability, being frank - essentially where Frankies can thrive and our customers can feel confident that they are compliant.