Marketing & Social Media Coordinator

Sydney | Full-Time/ Part-Time or Contractor | Entry–Mid Level
Peachay is looking for a Marketing & Social Media Coordinator to join our small team and help us grow the brand 💌I started Peachay after experiencing first-hand how hard it was to find jeans that fit a smaller waist and fuller hips, thighs and booty. What started as solving that one problem has grown into an amazing community of women who have spent years feeling like jeans just weren't made for their bodies.You'll work closely with me, Bella, the founder of Peachay, across content, social media, launches, creators, email marketing, paid creative, shoots and pop-ups.I'm looking for someone who genuinely loves fashion and social media, has a really strong creative eye, brings ideas to the table and is excited to take ownership of projects and help Peachay grow.We're a small business, so no two weeks look exactly the same. This role is perfect for someone who likes being hands-on, wants to learn a lot and loves the idea of being involved in lots of different parts of a growing fashion brand.
What you'll be doingContent & CreativeCome up with creative ideas for Peachay across Instagram, TikTok, paid ads, email, website and launchesPlan, film, edit and publish contentHelp plan content, campaign and e-commerce shootsCreate moodboards, shot lists, outfits and content plansHelp coordinate models, creators, photographers and locationsHelp direct models and creators so we're capturing the content we actually needBrief and manage UGC creatorsTurn existing campaign, customer, pop-up and UGC footage into new contentKeep across fashion, social and advertising trends and find ways to make them feel distinctly PeachayReview what's performing and use those learnings to create better content
Marketing & GrowthHelp plan and execute campaigns for launches, restocks and key Peachay momentsCoordinate marketing across social, email, website, creators and paid mediaHelp develop new Meta ad concepts and creative testsTurn customer pain points, product benefits, reviews and real experiences into strong marketing ideasKeep campaign assets and launch timelines organisedReview performance and look for opportunities to grow awareness, traffic and salesAssist with website merchandising and campaign updates where needed
Email, SMS, Influencer & CommunityPlan, build and schedule Peachay email and SMS campaigns/flowsWrite on-brand email copy and choose imageryHelp improve our automated email flowsManage influencer and creator gifting, outreach and collaborationsBuild relationships with creators, stylists, talent and potential brand partnersHelp with PR opportunities and product requestsFind creative ways to bring Peachay customer stories, reviews and fitting experiences into our marketing
Pop-Ups & Brand ActivationsHelp plan and coordinate Peachay pop-ups and other eventsAssist with venues, equipment, signage, staffing and logisticsCoordinate content and marketing in the lead-up to eventsBe hands-on with setup, event days and pack-down where requiredCapture customer reactions, fittings and behind-the-scenes contentAs we're a small team, there will occasionally be other day-to-day things around the office or admin that we'll all jump in and help with too.There may also occasionally be weekend work or interstate travel for pop-ups, shoots and other Peachay events.
About YouYou don't need to tick every single box.More than anything, we're looking for someone who:Genuinely loves fashion, social media and creating contentHas a great creative eye and understands what makes content feel current and coolIs confident filming, editing and appearing in videos. Is comfortable directing creators, models or talentIs highly organised and proactiveCan take ownership of something rather than waiting to be told every next stepHas lots of ideas and isn't afraid to share themIs excited by the idea of joining a small, growing brand and getting involved across lots of different areas. Who'll bring great energy and great vibes! xExperience across content, social media or marketing is ideal, particularly within fashion, beauty, lifestyle or e-commerce. If your starting out this could be any projects you have done or your own socials!
Bonus PointsExperience with Meta Ads creativeShopify experienceKlaviyo experienceExperience coordinating fashion or e-commerce shootsExperience briefing and managing UGC creatorsPrevious experience working for a fashion or DTC brand
How to ApplyWe'd love to get a feel for who you are beyond just your CV.Please send us:Your CVA short note telling us a little about you, why you'd love to work at Peachay and why you think you'd be great for the roleAny relevant portfolio, TikTok, Instagram, content examples or social accounts you'd like us to seeAnd we'd LOVE a little video from you too.Nothing polished or overly serious, even a quick 30–60 second video filmed on your phone introducing yourself, showing us your personality and telling us why you'd love the role would be amazing.You can either send it to us privately via email or Insta DM, or post it on socials for us see. Make sure you mention us so we see it on Insta or TikTok! It absolutely doesn't need to be perfect. We just want to get a sense of you and your creativity before we start interviews.We can't wait to hear from you 🤍
PLEASE SEND EVERYTHING TO BELLA@PEACHAY.COM