Marketing Manager | Iconic Tourism Destination | K'gari (Fraser Island

Shape the Future of Tourism on World Heritage-listed K'gari (Fraser Island)

Lead the marketing strategy for one of Australia's most iconic and breathtaking destinations.

Imagine promoting award-winning resorts, unforgettable island experiences, pristine beaches, ancient rainforests, and one of Australia's most recognised tourism brands.

At KBRV Group, we're seeking an experienced and commercially minded Marketing Manager to lead the strategic marketing direction for our portfolio, including Kingfisher Bay Resort, K'gari Beach Resort, K'gari Explorer Tours and Marine Operations.

This is a rare opportunity to combine your passion for marketing with a world-class tourism destination, driving visitation, increasing direct bookings, growing revenue, and elevating our brands across domestic and international markets.

Based in beautiful Hervey Bay, you'll enjoy an enviable coastal lifestyle while leading marketing for Queensland's premier island tourism operator.

Why You'll Love This Role

This is not your average marketing position.

You'll play a pivotal role in shaping the commercial success and future growth of the business, working closely with senior leaders to develop and execute innovative marketing strategies that deliver measurable results.

From brand campaigns and digital performance to tourism partnerships and package development, you'll have the opportunity to make a real impact across a diverse portfolio of tourism and hospitality experiences.

If you're passionate about tourism, love combining creativity with commercial outcomes, and thrive in a fast-paced environment, we'd love to hear from you.

What You'll Be Responsible For

As Marketing Manager, you'll lead and oversee:

• Development and execution of strategic marketing plans
• Brand positioning, storytelling and campaign delivery
• Digital marketing, SEO, SEM and paid media performance
• Customer acquisition and direct booking growth initiatives
• Revenue-focused marketing campaigns aligned to occupancy and yield targets
• CRM strategy, marketing automation and guest engagement
• Tourism package development and promotional campaigns
• Content marketing and social media strategy
• Industry partnerships and destination marketing opportunities
• Marketing budgets, ROI reporting and performance analysis
• Agency, supplier and stakeholder management

About You

You're a strategic thinker with a commercial mindset who understands how effective marketing drives business performance.

You know how to translate insights, market trends and performance data into campaigns that deliver tangible results. You're collaborative, influential and equally comfortable discussing brand strategy, customer acquisition or revenue targets.

You'll Bring

• Minimum 5 years' experience in a senior marketing leadership role
• Experience in tourism, hospitality, resorts, travel or destination marketing
• Proven success delivering integrated marketing campaigns with measurable outcomes
• Strong understanding of demand generation, revenue management and commercial performance
• Expertise across digital marketing, CRM, social media and customer journeys
• Exceptional communication, stakeholder engagement and leadership skills
• A data-driven, analytical and results-focused approach
• Experience managing multiple priorities within a complex business environment
• Relevant qualifications in Marketing, Business, Tourism or Hospitality Management

Why Join KBRV Group?

As one of Queensland's largest integrated marine, resort and tourism operators, we're proud to connect guests with the natural wonders of K'gari, the world's largest sand island and a World Heritage-listed destination unlike anywhere else on Earth.

From the crystal-clear waters of Lake McKenzie and ancient rainforest ecosystems to iconic beachfront experiences and unforgettable touring adventures, our brands showcase the very best of island tourism.

Joining KBRV means becoming part of a passionate team dedicated to creating exceptional guest experiences while helping shape the future of one of Australia's most loved tourism destinations.

What's In It For You?
✅ Competitive salary package

✅ Opportunity to market a world-class tourism destination

✅ Work alongside an experienced and passionate leadership team

✅ Coastal lifestyle based in beautiful Hervey Bay

✅ Potential live-on-island opportunities

✅ 25% discount across resort dining, retail and spa experiences

✅ Complimentary K'gari Explorer Tours and ferry transfers

✅ Access to employee training, development and recognition programs

✅ Career growth within a diverse tourism and hospitality group

Conditions apply.

Ready to Make Your Mark?

If you're ready to lead the marketing strategy behind one of Australia's most iconic tourism destinations and drive meaningful commercial results, we'd love to hear from you.

Apply today and help shape the next chapter of K'gari's tourism story.

We aim to provide meaningful and sustainable employment opportunities that are free from barriers, support and celebrate the diverse talents of our team members, improve awareness of the value of diversity and inclusion across our organisation, and enable our leaders to champion diversity and inclusion. We welcome and encourage applications from Aboriginal and Torres Strait Islanders, LGBTQIA+, people with disability and people from diverse cultural backgrounds.