Marketing Specialist – Digital & Community Growth

About the role

Working closely with the Marketing team and wider business, you will play an important role in developing and executing digital marketing initiatives across the brands and international markets. You will help grow the online presence, strengthen relationships with the professional beauty community and identify new opportunities to reach, engage and convert customers.

Key responsibilities

• Developing and executing digital marketing campaigns across social media, email, website and other digital channels.

• Growing and engaging online communities across platforms including Instagram, Facebook, TikTok and emerging channels.

• Creating strategies designed to increase brand awareness, engagement, traffic, leads and customer acquisition.

• Supporting the planning and execution of new product launches, education campaigns, promotions and brand initiatives.

• Identifying opportunities to grow organic and paid social audiences.

• Monitoring social media conversations, trends and industry activity to identify opportunities for the brands.

• Building meaningful relationships with beauty professionals, salons, creators, influencers and brand advocates.

• Supporting influencer, ambassador, PR and user-generated-content initiatives.

• Developing community engagement strategies that encourage conversation, advocacy and long-term brand loyalty.

• Working with the creative team to develop engaging digital content across multiple formats.

About you

• Qualifications in Marketing, Communications, Digital Marketing or a related discipline.

• Previous experience in marketing, digital marketing, social media, community management or a similar role.

• A strong understanding of social media platforms and digital marketing best practice.

• Experience developing or executing digital marketing and social media campaigns.

• Excellent written communication and copywriting skills.

• An understanding of digital analytics and the ability to interpret performance data.

• Experience with email marketing, CRM, ecommerce or customer journey marketing would be highly regarded.

• Experience working with influencers, creators, ambassadors or user-generated content would be advantageous.

• An eye for strong content and an understanding of what makes creative perform in a digital environment.

• Strong organisational skills with the ability to manage multiple campaigns, projects and deadlines.

About us

Our brands Elleebana, Elleeplex Profusion, Helyx Hybrid and BRIK & PEARL® are Australian-born, globally recognised beauty brands with a presence in more than 60 countries. For decades, we have been at the forefront of innovation, education and professional beauty, building a passionate community of salons, educators, distributors and beauty professionals around the world.

As we continue to grow, we are looking for an energetic and commercially minded Marketing Specialist – Digital & Community Growth to join our team.

This is an exciting opportunity for someone who lives and breathes digital marketing, understands how brands grow online, and knows that great marketing is about more than simply posting content. We are looking for someone who can help us build communities, create meaningful engagement, grow audiences, strengthen brand advocacy and turn digital activity into measurable business results.

What Success Looks Like

This isn't a role where success is measured simply by how many posts go live each week.

We want you to help us:

• Grow engaged and relevant audiences.

• Build stronger relationships with our professional beauty community.

• Increase meaningful engagement with our brands.

• Generate greater awareness of our products and education.

• Develop new communities of customers and advocates.

• Increase qualified traffic and customer acquisition through digital channels.

• Turn social engagement into measurable commercial opportunities.

• Identify emerging trends and opportunities before they become mainstream.

• Continually improve what we do through testing, data and insight.

Why Join Elleebana?

You will be joining an established Australian company with a truly international footprint and an incredibly passionate global community.

Our industry moves quickly, and so do we. New products, education programs, international markets, events and digital opportunities mean there is always something happening and plenty of opportunity to contribute ideas and make an impact.

You'll have the opportunity to work across internationally recognised brands, collaborate with a talented team and help influence how our brands connect with beauty professionals around the world.

Most importantly, we want someone who is excited to contribute — someone who brings ideas to the table, challenges us to think differently and wants to see the impact of the work they create.

If you love digital marketing, understand the power of community and want to help grow an Australian beauty brand on the global stage, we'd love to hear from you.

How to Apply

Please submit your resume along with a cover letter telling us a little about yourself, your experience and why this role caught your attention.

We'd also love to see examples of digital campaigns, social media accounts, content or projects you have contributed to where available.