SEO & Google Ads Specialist

About the role

We are looking for a hands-on specialist to grow profitable online sales and improve the performance of our Australian and New Zealand WooCommerce websites. You will own search marketing, measurement and proactive website health, with the opportunity to establish and grow our NZ SEO programme. You will work alongside our existing marketing coordinator and our developer who handles complex technical fixes, integrations and development. This is a focused technical marketing role, not a general marketing or full-stack developer position.

This is a permanent part time role 3 days per week with flexible days/hours. You will be working from our Keysborough office. We enjoy working together in the same space but also value flexibility and finding the right brain for the job above all else. If you would like to work in a hybrid model, please let us know.

This role has flexible hours and could suit someone looking for school hours.

What you will do

SEO and Google Ads

• Own SEO across both websites, including keyword research, technical audits, crawling and indexing, internal linking, and product and category optimisation.

• Develop SEO content briefs, write and optimise blogs and buying guides, and coordinate relevant backlink outreach, with brand review by our marketing coordinator.

• Manage AU and NZ Google Ads campaigns, including Search, Shopping and Performance Max, with ongoing budget management, testing and optimisation.

• Maintain Google Merchant Center product feeds and resolve product approval issues, aligning campaigns with stock availability and product priorities.

Reporting and Performance

• Prepare monthly reports for the Australian and New Zealand websites, clearly separating revenue and orders attributed to Google Ads, Meta Ads and organic search, working with our marketing coordinator on Meta results.

• Include advertising spend, return on ad spend and cost per acquisition for paid campaigns, alongside traffic and conversion rates by channel. Use consistent attribution methods and clearly identify reporting currencies.

• Compare results month-on-month and year-on-year where available, explain key performance changes, report on website health and Core Web Vitals, and present a prioritised action plan for the following month.

Website health, tracking and technical support

• Monitor website availability, speed, errors and checkout functionality; investigate issues and coordinate resolution with our developer and hosting provider.

• Monitor and improve Core Web Vitals (LCP, INP and CLS) across our Australian and New Zealand websites, targeting Google’s “Good” ratings on mobile and desktop. Use Google Search Console and PageSpeed Insights to identify issues, prioritise improvements, coordinate fixes with our developer and verify performance after website changes.

• Carry out routine WordPress and WooCommerce upkeep within agreed processes

• Maintain GA4, Google Tag Manager and e-commerce conversion tracking; investigate data discrepancies.

• Support our coordinator with Meta Ads tracking, product catalogues, troubleshooting and optimisation recommendations.

About you

• Proven hands-on SEO and Google Ads experience for e-commerce businesses, with clear examples of results you personally delivered.

• Practical WordPress and WooCommerce skills, including safe maintenance, troubleshooting and knowing when to involve a developer.

• Confidence using Google Search Console, GA4, Google Tag Manager, Merchant Center and SEO research or auditing tools.

• Practical experience diagnosing and improving Core Web Vitals on WordPress/WooCommerce websites, using Google Search Console, PageSpeed Insights and Lighthouse.

• Strong analytical and writing skills, commercial judgement, and the ability to prioritise work and explain technical issues clearly.

• Basic HTML/CSS knowledge are advantageous.

About us

ARK Tarps is a family-owned Australian business supplying tarps, protective covers and accessories to customers across Australia and New Zealand. As our product range and online business grow, we are bringing SEO, Google Ads and technical website oversight in-house.

Why join us

• Take ownership of two e-commerce websites and influence the growth of an expanding product range.

• Focus on technical marketing, with an established coordinator and specialist developer alongside you.

• Join a close-knit team with access to the tools and support needed to succeed in the role.