Marketing Advisory Associate Director

Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New Zealand’s leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network.

We’re a cross‑functional unit embedded within Song’s marketing transformation and activation capabilities—covering first‑party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement. Marketing Advisory team in ANZ partners with CMO organisations to shape marketing strategies that drive growth and efficiency. We combine market intelligence, data-driven insights, and technology expertise to help clients optimise their go-to-market approach, channel mix, and marketing investments. Our team works closely with Strategy & Consulting, Creative, and Technology units to deliver integrated solutions across Australia and New Zealand.

About the role:

Strategic guidance: go-to-market, market sizing, competitive benchmarking
Channel & campaign strategy: mix optimization, budget planning, experimentation design
Data-driven insights: ROI modeling, KPI development, dashboard storytelling
Customer understanding: personas, journey mapping, VOC synthesis
Branding & messaging: value prop, positioning, consistency governance
Martech collaboration: tech stack evaluation, integration roadmap, vendor management
Change management: stakeholder alignment, adoption planning, training
Risk & governance: privacy, compliance, ethics in marketing
Execution support: project management, deliverable coaching, client advisory
Communication: executive briefs, workshops, compelling presentations

Qualifications

12+ years in marketing strategy, advisory, or consulting roles.
Proven experience in go-to-market planning, channel optimisation, and ROI modelling.
Strong understanding of martech ecosystems and governance frameworks.
Excellent stakeholder management and executive communication skills.
Advanced proficiency in analytics tools and dashboarding (Tableau/Power BI).

Preferred:

Experience in ANZ market contexts and competitive benchmarking.
Familiarity with privacy regulations and ethical marketing standards.
Postgraduate degree in Marketing, Business, or related field.