Marketing Assistant

We’re looking for a Marketing Assistant who loves content, social media, fashion and figuring out what makes people stop scrolling.

You’ll work across photoshoots, short-form video, campaign content and paid social creative, helping us build a constant pipeline of fresh ideas for Meta ads and organic channels.

This is not a role where you’ll spend your day watching from the sidelines. You’ll be filming, editing, pitching ideas, helping on photoshoots, creating ad variations and getting content out into the world.

At Fleur Collective, we create timeless, confidence-boosting fashion for women who want style without compromise. Proudly Australian owned and independently operated, we take a considered approach to fashion, producing small-batch collections designed around exceptional fit, comfort and longevity.

You’ll join a small, collaborative marketing team where creativity, initiative and getting things done are highly valued.

You’ll play a key role in bringing Fleur campaigns and collections to life.

• Drive creative briefings, mood boards and campaign concepts.

• Plan and prepare photoshoots.

• Coordinate shoot logistics including outfits, accessories, models, locations, run sheets and packing lists.

• Liaise with model agencies, photographers, videographers, hair and makeup artists and venues.

• Assist on set with styling, outfit changes, garment preparation and shoot flow.

• Capture behind-the-scenes and short-form video content throughout shoot days.

• Identify opportunities during shoots to capture additional Meta ad creative.

• Help ensure we leave every shoot with enough content for ecommerce, campaigns, organic social and paid media.

• Own post-production coordination and asset delivery.
  

A key part of your role will also be helping us produce a consistent stream of creative for Meta advertising.

• Generate fresh ideas and concepts for Meta ads based on product launches, promotions, customer insights, trends and previous creative performance.

• Film short-form paid social content including product videos, styling videos, founder and team content, UGC-style creative, promotional videos and customer-focused concepts.

• Edit short-form content using CapCut, Canva, Adobe Premiere Pro or similar tools.

• Produce a minimum of 10 paid social Reels / short-form creative assets per week, including new concepts, hooks and creative variations.

• Create multiple versions of successful concepts by testing different hooks, openings, messaging, formats and edits.

• Repurpose photoshoot footage, organic social content, Lives, customer content and existing brand assets into fresh paid social creative.

• Help develop hooks, headlines, scripts and on-screen messaging.

• Maintain a rolling Meta creative roadmap, keeping visibility across what needs to be filmed, edited, tested and refreshed.

• Help maintain an organised creative testing pipeline so we always have new content ready to launch.

• Prepare and upload approved creative into Meta Ads Manager, following naming conventions, formats and campaign requirements.

• Keep the paid social creative library organised, including visibility of what has been tested, what is currently live and what should be refreshed.

• Review creative performance with the Marketing Manager and use learnings to generate the next round of ideas.

• Stay across Meta, Instagram, TikTok and wider social creative trends and proactively bring new ideas to the team.

You’ll help make sure our product samples are organised and always ready for content production.

This includes:

• Managing garments and samples across photoshoots, Lives and content production.

• Preparing garments before shoots, including steaming, hanging and organising.

• Ensuring samples are accounted for before and after use.

• Coordinating washing or cleaning where required.

• Returning stock into inventory accurately.

• Maintaining organised racks and sample storage.
  

You’ll also support the wider marketing team by:

• Selecting, organising and categorising photo and video assets.

• Maintaining a structured and accessible asset library.

• Resizing imagery and creating simple promotional graphics.

• Supporting website, EDM and campaign asset requirements.

• Helping coordinate marketing materials across different channels.

• Supporting live video content including Facebook Lives.

• Assisting with campaign rollouts, product launches and promotions.

• Supporting general marketing team needs and day-to-day tasks when required.

You’ll be successful in this role when:

• Photoshoots run smoothly and the team captures everything required across ecommerce, campaign, organic and paid channels.

• Shoot preparation is organised, proactive and completed on time.

• Garments, talent, locations, run sheets and production requirements are coordinated accurately.

• Content opportunities are identified and captured during shoots rather than relying only on the planned shot list.

• A minimum of 10 paid social Reels / short-form creative assets are produced each week.

• There is a consistent pipeline of fresh Meta creative ready to test.

• The creative roadmap is current and upcoming filming and editing requirements are clearly planned.

• New concepts, hooks and creative variations are regularly introduced rather than relying on the same advertising content.

• Creative assets are delivered on time, correctly formatted and organised.

• Garments and samples are organised, accounted for and shoot-ready.

• You increasingly generate strong content ideas independently.

• You proactively identify content opportunities rather than waiting to be briefed on every asset.

• Your creative output consistently reflects the Fleur Collective brand.

• You’re a marketing, communications, fashion, media, content or design specialist with early-career experience in a similar creative role.

• You love creating short-form video.

• You understand Instagram Reels and TikTok-style content and naturally notice trends, hooks and interesting formats.

• You’re interested in why some ads make people stop scrolling while others disappear into the feed.

• You’re comfortable picking up a phone and filming rather than waiting for a professional production crew.

• You can turn a simple product benefit or marketing message into an engaging piece of content.

• You have video editing skills using CapCut, Premiere Pro or similar.

• You have experience with Canva, Photoshop or other creative tools.

• You have a strong eye for fashion, styling, imagery and brand presentation.

• You’re highly organised and love getting the details right.

• You’re comfortable working on set in a fast-paced creative environment.

• You’re proactive and happy to suggest ideas rather than simply execute instructions.

• You enjoy experimenting, testing and learning what works.

• You’re comfortable producing volume. Great creative often comes from making, testing, learning and making again.

Experience with Meta Ads Manager is highly regarded, but you do not need to be an experienced media buyer. We’re primarily looking for someone who can become brilliant at creating the ideas and content that fuel our advertising.

• Strong creative instincts and curiosity.

• A good understanding of social media platforms, particularly Instagram, Facebook and TikTok.

• Short-form filming and editing ability.

• Strong organisational and multitasking skills.

• Exceptional attention to detail.

• Confidence working independently while staying aligned with team priorities.

• A practical, execution-focused mindset.

• Strong communication skills.

• A willingness to learn from creative performance data.

• A proactive, can-do attitude.

• A genuine interest in fashion, customers and digital storytelling.

A current driver’s licence is preferred.

• Get genuine hands-on experience across fashion marketing, content and paid social.

• Create content that actually gets launched, tested and seen by customers.

• Work directly with models, photographers, creatives and the marketing team.

• Build valuable experience in one of the fastest-growing areas of digital marketing: paid social creative.

• Join a supportive, collaborative team that values creativity and initiative.

• Work from our beautiful Gold Coast HQ.

• Be part of an established independent Australian fashion brand.

• Have room to develop your creative, advertising and digital marketing skills as the role grows.

Send us your resume, a short introduction about yourself and examples of content you’ve created.

We’d particularly love to see Reels, TikToks, paid social ads, UGC-style videos, graphics, photography or other short-form content. Don’t worry if it wasn’t created for a big brand. We’re much more interested in your eye, your ideas and your ability to create.