Senior Digital Officer

This position commences 1 January 2027

Are you passionate about digital platforms and using data and technology to improve engagement outcomes?

The Academy's mission is to enhance and improve student outcomes across rural, regional and metropolitan schools through specialised professional learning and pathways, and to raise public awareness of the profession. Information on our legislated objectives is available on our website: Our strategy and story | Academy

At the Academy, we are passionate about meaningful and exciting work that has an impact on education and student outcomes. Our shared purpose is to create and offer evidence-informed professional learning programs, events and initiatives designed to take Victoria's highly skilled teachers and school leaders from great to exceptional and advance the quality and status of teaching and school leadership. We also provide pathways for school and system improvement and raise public awareness of and confidence in the profession across government, Catholic and independent systems.   

We care about the quality of our work, demonstrate collective responsibility for continuous improvement and support each other to do the very best we can every day to achieve our goals. 

The Academy is a learning organisation that provides opportunities for employees to grow. We have a positive culture that we are building together, where people feel supported, valued and heard. 

About the Division

The Academy Services Division provides a range of specialist services to teams across the Academy, to program participants (potential and current) and to external venue hire stakeholders to ensure an inclusive high quality professional learning or event management experience for our stakeholders. The Division's specialist areas include learning design, participant, event and program support, and strategic engagement. 

About the Team

The Strategic Engagement team is responsible for leading the Academy's engagement strategy, positioning and marketing to participants (past, current and potential), and to other identified audiences as required. The team manages the Academy's brand, channels and digital presence, and develops and delivers integrated content aligned to all legislated objectives. 

This team is responsible for strategic narrative, campaign execution, and publication and promotion of insights and resources. It is also responsible for developing assets to support promotion of venue hire opportunities across multiple channels and for a variety of audiences. The primary audience for the team's work includes program participants (past, present and potential), parents and cross-sectoral stakeholders.

The Strategic Engagement team works in close collaboration with the OCEO for the stakeholder engagement function on shared priorities, such as, but not limited to, initiatives to raise public awareness of the status of the profession and the continued focus on the Academy's engagement with the Catholic and independent sectors.

About the Role

The Senior Digital Officer manages and optimises the Academy's digital channels and platforms, driving digital engagement and a strong user experience. This role ensures the Academy's digital presence supports all legislated objectives and audience needs across government, Catholic and Independent school sectors.

As the Academy's Salesforce Marketing Cloud subject matter expert, the role leads the optimisation and governance of the platform, establishing best practice, building organisational capability and enabling personalised, data-driven engagement that enhances customer experience and strengthens the Academy's brand.

The responsibilities of the Senior Digital Officer include:

• Lead the Academy's optimisation, governance and ongoing development of Salesforce Marketing Cloud and related digital platforms, systems and integrations to maximise organisational capability and deliver a seamless user experience.
• Develop and implement performance frameworks, reporting and insights to support continuous improvement.
• Analyse digital and campaign performance and provide insights to identify opportunities to improve user experience, engagement and conversion.
• Lead SEO, UX and digital optimisation initiatives to strengthen the Academy's digital presence.
• Provide specialist advice on channel strategy, marketing automation, audience targeting and customer journey design.

• Enable best practice in digital marketing and marketing automation across the Academy through capability building, governance and continuous improvement.
• Undertake other duties and initiatives, consistent with the classification of the role, as organisational priorities and the needs of the Academy evolve.

Capabilities

• Strong knowledge of contemporary marketing, digital engagement and CX best practice, including digital and traditional communication channels
• Ability to optimise digital channels and marketing automation platforms to improve CX experience and engagement
• Ability to establish best practice and build organisational capability in the use of Salesforce Marketing Cloud
• Ability to use data, analytics and provide insights to inform decisions and drive continuous improvement
• Strong planning, organisational and project management skills with the ability to manage competing priorities
• Highly developed communication, collaboration and stakeholder engagement skills.

Qualifications and Experience

• A tertiary qualification in communications, marketing or similar is desirable
• Experience working with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform
• Experience in education sector is desirable.

Further Information

Please respond by submitting a cover letter, supported by a maximum 2-page response to the key selection criteria and a recent CV/Resume. 

For more details regarding this position please see attached position description.  

For further information pertaining to the role, please contact Melanie Edgar, Manager - Strategic Engagement via **************@education.vic.gov.au or +61 3 9084 8433.

Please let us know via phone or email if you require any adjustments to ensure your full participation in the recruitment process or if you need the ad or any attachments in an accessible format (e.g large print) due to any viewing difficulties or other accessibility requirements.  

Applications close 11:59pm on 21st August 2026