Social Media Specialist

• Full Time, Permanent Role
• Location: Sydney, NSW or Brisbane QLD preferred (Flexible State Location)
• Salary $85,000 + Super + NFP Salary Packaging
• Make a meaningful difference to the lives of Australians in need

Life at Mission Australia

When you join the team at Mission Australia, you become part of a community who are determined to end homelessness and ensure people in need can thrive. United by our Christian purpose and values, we advocate for a fairer Australia, to meet the growing needs of people across the country. Together we’re building hope and possibility for all.

Find out more about us and our purpose.

Your opportunity

Bring stories of impact to life through powerful and purposeful content as the Social Media Specialist at Mission Australia. In this role you will lead the day-to-day delivery of our social media presence; creating compelling content, engaging with communities, and ensuring every interaction reflects our commitment to respect, inclusion and support.

From managing day-to-day social channels to fostering safe and meaningful online communities, your work will help amplify our impact and strengthen how we engage with audiences across Australia. Working closely with internal stakeholders across media, content and digital teams, you will help ensure a consistent, coordinated and considered presence across all channels.

Your key responsibilities will be to:

• Manage day-to-day social media activity, including scheduling and publishing content across all channels.
• Maintain and execute the social content calendar, ensuring a mix of planned and responsive content.
• Create and adapt engaging content (copy, visuals and basic video) tailored to different platforms and audiences.
• Ensure all content aligns with brand guidelines, tone of voice and accessibility standards.
• Monitor and manage social media communities, responding to comments, messages and enquiries in a timely and appropriate way.
• Moderate conversations to maintain safe and respectful online environments, applying agreed guidelines and standards.
• Track audience sentiment and identify emerging issues, escalating risks or sensitive matters as needed.
• Monitor and report on social media performance, providing insights and identifying opportunities for improvement.
• Ensure governance and consistency across channels, applying social media guidelines and supporting best practice across the organisation.

Requirements for success

• Demonstrated experience in social media or digital communications (3–5+ years).
• Strong written communication skills with high attention to detail and ability to craft engaging, on-brand content.
• Proven ability in community management, including responding to enquiries and moderating conversations.
• Sound judgement and professionalism when engaging publicly, especially in sensitive or complex situations.
• Ability to manage competing priorities and deadlines in a fast-paced environment.
• Strong collaboration skills, with experience working alongside content, media or communications teams.
• Ability to interpret performance data, using insights to optimise content and improve results.
• Understanding of governance and guidelines, with the ability to apply frameworks and maintain consistency across channels.

Before starting work with us, you will need to undertake a national police history check, qualifications, and referee checks, and have a clearance to work with children/vulnerable people.

Your benefits

To ensure our employees feel valued, empowered, and celebrated, we provide a range of employee benefits including:

• Rewarding work – every day you know you’re making a real difference
• Not-for-profit salary packaging, reducing your tax (details via AccessPay)
• Free external, confidential counselling and access to chaplaincy support
• Volunteering opportunities 
• Opportunity to purchase additional annual leave 
• Extra leave including: Mission Australia Thank You Day & Work Anniversary Day off

Our culture  

Our innovative and inclusive culture will ensure you feel valued at Mission Australia as you help Australians in need and develop in your career.  

We prioritise the safety and wellbeing of everyone, both within our team and the individuals we serve.

We are committed to creating a diverse and inclusive working environment. We actively support and encourage people of all backgrounds; gender, age, ethnicity, race, cultural background, disability, religion, and sexual orientation to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. So, whoever you are, if you’re skilled and actively support our purpose and values, you would be welcome at Mission Australia.

If you live with disability and require support to submit your application, please email talentattraction@missionaustralia.com.au or visit our Careers page for additional contact details.

We strongly encourage applications from people who identify as Aboriginal or Torres Strait Islander. For culturally safe support or assistance with your application, please contact us at Deadlycareers@missionaustralia.com.au  

Find out more about a career with Mission Australia. 

How to apply

Click ‘Apply’ and send your application today!

As a committed Circle Back Initiative employer, we will respond to your application.

Applications are shortlisted as they are received. Please apply as soon as possible to be considered. Thank you