Ad Creative Strategist (Ecommerce – B2B & B2C)

About the RoleSuperior Hair Extensions serves both B2B partners (salons, distributors, and professionals) and B2C customers globally, and we are actively scaling our digital marketing through creative-driven advertising.We produce a large volume of video content, UGC, and product imagery, and we’re looking for an experienced Ad Creative Strategist to guide the creative direction of our advertising.This is a strategic role only - you will not run ads or manage ad accounts. Your responsibility will be to review, critique, and guide our advertising creative to ensure our content is engaging, on-brand, and optimized for modern ad platforms such as Meta and TikTok.
Role OverviewWe’re looking for someone who understands high-performing ad creatives and can help us improve our advertising content across platforms such as Meta, TikTok, and other social channels.You will review our existing creatives, identify what works or doesn’t, and guide our team on better hooks, messaging, scripts, and creative concepts.
ResponsibilitiesAudit and review our current ad creativesIdentify weaknesses in messaging, hooks, and storytellingProvide feedback on video ads, UGC ads, and product imageryDevelop new ad creative concepts and anglesHelp structure high-converting ad formats and scriptsEnsure ad creatives follow platform guidelines and policiesProvide creative briefs and content direction for our team to produce
Types of Content We ProduceUGC style videosBrand-shot video contentProduct imageryEducational / transformation contentB2B content for salons and partnersB2C consumer-focused ads
Ideal CandidateExperience creating high-performing ad creatives for ecommerce brandsStrong understanding of Meta and TikTok ad creative best practicesExperience with UGC-style ads and short-form videoAbility to analyze creatives and suggest clear improvementsComfortable working with both B2B and B2C messagingExperience in beauty, grooming, or cosmetic products is a plus
DeliverablesCreative auditsNew ad concepts and hooksScript frameworks for adsCreative direction for upcoming shootsOngoing creative feedback
EngagementRemote / freelancePart-time or ongoing consultingFlexible hours
To ApplyPlease include:Examples of ad creatives you’ve worked onCase studies or results (if available) • • Your experience working with ecommerce or DTC brands