Agency Partner

Develop and execute a strategic agency partnership plan that drives revenue growth, platform adoption, and advocacy across holding company and independent agency portfolios

Serve as the primary point of contact and internal advocate for assigned agency partners, building trusted relationships with C-suite, investment, strategy, and planning leadership

Lead consultative engagements with agency partners to align Meta's advertising solutions to their clients' brand and performance marketing objectives

Collaborate with vertical sales, marketing science, and creative strategy teams to develop and deliver agency-facing education programs, upskilling constituents across media, digital, and creative disciplines

Identify and drive transformational revenue opportunities by connecting agency partners with the right Meta teams and solutions across brand, direct response, and measurement

Contribute to cross-functional go-to-market strategy by synthesizing agency feedback, market trends, and competitive dynamics to inform product and sales priorities

Track and communicate agency portfolio performance against revenue and adoption goals, proactively identifying risks and implementing mitigation strategies

Represent Meta's advertising value proposition in high-stakes agency presentations, upfront negotiations, and joint business planning sessions

Coach and align internal cross-functional stakeholders on agency priorities, ensuring coordinated and consistent engagement across the agency relationship

8+ years of experience in advertising sales, agency partnerships, media strategy, or marketing solutions within a digital media or advertising technology environment

Experience managing and growing strategic relationships with advertising agency holding companies or large independent agencies at the investment, planning, or executive level

Experience developing and executing joint business plans or agency partnership frameworks that drive measurable revenue and platform adoption outcomes

Experience translating complex advertising technology, measurement methodologies, and campaign performance data into clear strategic recommendations for agency audiences

Experience working cross-functionally within a matrixed organization to align internal stakeholders and drive coordinated agency engagement

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Established network of relationships with senior agency leaders at major holding companies or influential independent agencies

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience using data analysis and AI-integrated workflows to identify revenue opportunities, prioritize accounts, and develop agency-specific business cases

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience with Meta's advertising platforms, including campaign planning, buying, and measurement across Facebook, Instagram, and video formats

Experience leading agency education or enablement programs that scaled advertiser knowledge and drove platform advocacy across multiple agency disciplines