Email Retention & Marketing Manager

About the role:The Email Retention & Marketing Manager is a full-time, on-site role based in Gold Coast, QLD. You are responsible for leading the planning, coordination and execution of Sable Bebe’s marketing across campaigns, product launches, CRM, content, social media, influencers, partnerships and brand activity. This role ensures the marketing function is commercially focused, well planned, consistently executed and aligned with the broader direction of the business.
You own the day-to-day marketing function and provide clear direction to the marketing team, working closely with the Director on growth and paid media priorities and with the Ecommerce & Digital Experience Manager on ecommerce, customer behaviour, product launches and retention opportunities.
This is a senior, hands-on role requiring someone who can move between strategy and execution, proactively identify opportunities, create clear plans and take ownership of delivering outcomes without relying on the Director to manage the detail.
What this role involves:
Marketing Strategy & Planning· Develop and execute the annual and quarterly marketing strategy aligned with business and commercial objectives· Own the marketing calendar including product launches, promotions, campaigns, collaborations, partnerships and seasonal initiatives· Develop integrated marketing plans across CRM, social, content, influencers, partnerships and paid creative requirements· Identify growth opportunities through customer insights, market trends, competitor activity and campaign performance· Translate broader business priorities into clear marketing plans, timelines and deliverables· Bring proactive marketing recommendations and opportunities to the Director rather than relying solely on supplied briefs
CRM, Klaviyo & Retention· Own Sable Bebe’s CRM and retention marketing strategy· Manage the Klaviyo account and own the EDM and SMS campaign calendar· Create and coordinate regular email campaigns in line with the marketing calendar· Build, maintain and continually optimise automated Klaviyo flows· Create and test customer segments, sign-up forms and lifecycle campaigns· Plan and execute A/B testing across subject lines, offers, messaging, timing, segments and campaign formats· Monitor CRM revenue and performance and identify opportunities to improve repeat purchase, retention and customer lifetime value· Work closely with the Ecommerce & Digital Experience Manager on customer behaviour, ecommerce insights and lifecycle opportunities
Campaign Management & Product Launches· Lead the planning, coordination and execution of integrated marketing campaigns· Develop go-to-market strategies for new product launches· Create and manage campaign, promotion and launch projects in Asana with clear tasks, owners, timelines and deadlines· Develop campaign positioning, messaging, offers and customer communication strategy· Coordinate CRM, social, creators, influencers, partnerships, ecommerce requirements and paid creative needs· Set creative requirements for product launches, promotions and campaigns including ecommerce imagery and photoshoot needs· Work closely with the Creative & Marketing Coordinator on shot lists, campaign assets and production deliverables· Work closely with the Ecommerce & Digital Experience Manager to align marketing activity with product development, inventory and website readiness· Conduct post-campaign and post-launch reviews and use learnings to improve future activity
Content, Social & Brand· Own the overarching organic social, content and brand marketing strategy· Set the creative direction, messaging and priorities for social and content activity· Brief and direct the Creative & Marketing Coordinator on campaign assets, social content and creative production· Ensure content supports both commercial priorities and long-term brand building· Develop content themes, campaign storytelling and key messaging· Maintain consistency in Sable Bebe’s brand voice, messaging and visual presentation· Review content performance and use learnings to continually improve strategy
Influencers, Creators & Partnerships· Own the overarching influencer, creator and partnership strategy· Set campaign objectives, creator profiles, gifting priorities and partnership opportunities· Provide direction on influencer outreach, seeding, deliverables and relationship management· Develop long-term creator, ambassador and affiliate opportunities· Identify brand collaborations and partnerships that support Sable Bebe’s audience and commercial objectives· Ensure influencer and creator content supports both organic marketing and paid creative requirements· Review influencer, affiliate and partnership performance and use learnings to improve the program
Paid Creative & Growth Collaboration· Work closely with the Director on paid media priorities, growth opportunities and performance insights· Set paid creative priorities and briefs based on campaign objectives, customer insights and performance learnings· Work with the Creative & Marketing Coordinator to produce a consistent pipeline of in-house static, video and UGC-style creative for paid campaigns· Oversee ad copy and messaging for in-house and creator-led paid creative· Coordinate the upload and refresh of approved UGC and in-house creative across Meta where required· Coordinate Google Ads creative assets and copy requirements, including updates for promotions and new product releases· Review paid creative performance to understand which messages, hooks, products and formats are resonating and feed those learnings back into marketing· Paid media strategy, media buying, budget allocation and scaling decisions remain with the Director unless otherwise agreed
Marketing Performance & Commercial Insights· Monitor and report on performance across CRM, campaigns, social, influencers, partnerships and other marketing activity· Establish clear objectives and KPIs for major campaigns and initiatives· Understand key ecommerce and growth metrics including revenue, conversion rate, AOV, repeat purchase, MER, ROAS and customer acquisition performance· Work closely with the Ecommerce & Digital Experience Manager on ecommerce, customer and product performance insights· Use data and campaign learnings to inform marketing priorities and future activity· Provide the Director with clear recommendations and actions, not simply reporting numbers
Team Leadership & Development· Lead and provide clear day-to-day direction to the marketing team· Set clear priorities, responsibilities, deadlines and accountability across the team· Manage and develop the Creative & Marketing Coordinator and Socials, Content & Community Assistant· Conduct regular marketing planning, workflow and performance meetings· Provide constructive feedback and ensure agreed feedback and processes are implemented· Create clear approval processes while progressively increasing team autonomy as capability develops· Support the development of marketing, creative and commercial capability across the team
People & Collaboration· Report directly to and work closely with the Director· Work closely with the Ecommerce & Digital Experience Manager across ecommerce, CRO, customer insights, retention, product launches and commercial priorities· Lead and provide day-to-day direction to the Creative & Marketing Coordinator· Lead and provide day-to-day direction to the Socials, Content & Community Assistant· Brief the Creative & Marketing Coordinator across in-house ad creative, social campaign assets, packaging, swing tags, print assets, ecommerce imagery, shot lists, image editing and other hands-on creative production· Collaborate with the Customer Service & Warehouse Lead where customer feedback, operational insights or launch readiness impact marketing· Potential to manage additional creative and marketing direct reports as the business grows