Measurement Analyst, CoE - Analytics & Operations (Sydney)

Responsibilities
About the Team
The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights.
Our team sits at the intersection of sales, product, analytics, and marketing. We help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.

About the Role
The Measurement Analyst is a highly skilled and performance-driven Marketing Science professional within our Regional Center of Excellence. The Measurement Analyst will lead the design and execution of advanced attribution and calibration frameworks, with a strong focus on app-first businesses. Partnering with cross-functional teams across multiple regions to ensure data accuracy, the Analyst unlocks actionable insights and guides performance marketing strategies that drive measurable business impact.

Responsibilities:
- Build statistical and ML models (regression, causal inference, predictive analysis etc.) to estimate incremental ad impact and predict campaign performance
- Design and run geo/holdout tests, RCT experiments to validate attribution models against ground truth
- Build automated, self serve dashboards and reporting tools (SQL/BI tools/Python) to scale insights across the org
- Run statistical analysis on large scale campaign and granular datasets with hypothesis testing, regression diagnostics and other techniques — to explain performance shifts and validate model outputs
- Partner with sales, product and other cross functional teams to troubleshoot attribution gaps and improve app performance tracking
- Stay up-to-date with industry trends, best practices and new measurement methodologies to continuously improve our measurement capabilities.

Qualifications
Minimum Qualification(s):
- Bachelor’s degree in Statistics, Economics, Engineering, Computer Science, Marketing Analytics, or related field
- Hands-on experience in coding in Python/R and advanced SQL
- Extensive experience in digital marketing, marketing science or measurement analytics.
- Strong applied statistics: hypothesis testing, regression, experimental design, causal inference
- Working exposure to Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA) methodologies
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively.
- Excellent communication skills with the ability to distill complex analysis into clear and actionable recommendations.

Preferred Qualification(s):
- Experience building measurement products or internal tools from the ground up, in ambiguous, 0-to-1 environments
- Data engineering exposure — building/maintaining pipelines, working with large-scale data
- Practical experience with MMPs (e.g., AppsFlyer, Adjust, Branch, Singular)

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Acknowledgment of Country
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.