Marketing Specialist - Communities

Location: Sydney CBD | 5 days onsite
Opportunity: Fixed-term full-time until March 2027 | Possibility for extension
Reports To: Marketing Manager - Communities - Seniors Living

The Opportunity
As Marketing Specialist - Communities, you will execute marketing campaigns across a portfolio of Aveo's priority retirement communities, supporting lead generation, sales tours and commercial outcomes. Working closely with the Marketing Manager - Communities and wider marketing team, you'll bring campaigns to life and help ensure every campaign delivers measurable results. Joining an award-winning Marketing team, you'll step into a well-established function with strong foundations and experienced colleagues.


Your Impact

• Execute local area marketing plans across a designated portfolio of Aveo communities, working closely with Marketing and Sales stakeholders
• Brief advertising artwork to external graphic designers and creative agencies, and manage artwork approvals with internal stakeholders
• Coordinate and support the sales team with the planning and delivery of onsite events such as Open Homes
• Draft and send database EDMs, event invitations and promotional offers through the CRM, and keep third-party property listings including Real Estate and Domain up to date
• Ensure marketing initiatives comply with relevant legislation and brand guidelines, following appropriate sign-off procedures
• Track LAM campaign budgets and report on campaign effectiveness using data, insights and Power BI, ensuring spend remains within approved budgets
• Work closely with Sales, Operations and external agencies to ensure marketing initiatives support business priorities, and maintain strong knowledge of the product offering within the portfolio

What you'll bring

• 3+ years' marketing experience, ideally within property, residential, retirement living or a related sector
• A track record of executing marketing campaigns as part of a broader marketing team
• Confidence briefing creative agencies and designers, while managing and working within marketing budgets
• Strong organisational skills and attention to detail, with the ability to manage multiple campaigns at once
• Experience with CRM platforms and reporting tools such as Microsoft Dynamics and Power BI (or similar)
• Strong written and verbal communication skills and the confidence to work with a range of stakeholders
• Current driver's licence and willingness to travel to Aveo communities as required

Why Aveo?

• Play a hands-on role in delivering campaigns where your work directly influences commercial success and thriving communities
• Join a collaborative, high-performing marketing team that values innovation, partnership and continuous improvement
• Work across a diverse mix of channels, campaigns and projects, giving you genuine variety
• Be part of an industry-leading organisation that is committed to retirement living, helping more Australians discover communities where they can live well
• Enjoy the opportunity to visit communities, collaborate with local teams and see the impact of your marketing campaigns
• Career growth within The Living Company's diversified living platform across retirement living, student accommodation and build-to-rent
• Annual salary reviews and incentive scheme
• Health and well-being benefits including paid leave days, health insurance, retail and leisure discounts, annual vaccinations, skin checks, employee referral programs and employee assistance programs

Who we are

As a leader in retirement living, with 30 years' experience, Aveo provides the stability and confidence to try new things and keep innovating. Owned by The Living Company, we're on an exciting journey of growth. Our in-house range of services is holistic, supporting our customers in their independence for as long as possible. This helps us deliver seamless experience for our 10,000 residents across 60+ diverse communities nationwide. We're a dedicated group of over 1000 caring, friendly team members; united with our core values; Kindness, Care and Respect. Together we create thriving communities that help retired Australians be their best selves.

What's next

Apply now and take the first step in Bringing your Passion to life! We are ready to welcome you.