Marketing Manager

INIT is a global leader in intelligent transport systems and technology solutions, helping public transport operators deliver smarter, more connected and efficient services.

We are looking for an experienced Marketing Manager to bring our marketing strategy to life in the local market. This is a hands-on role for a commercially minded marketer who enjoys working closely with Sales and Business Development to generate demand, engage customers and build market presence.

Why you’ll want this role

• Turn strategy into action — own local campaigns, account-based marketing, events, webinars and customer engagement activities.
• Get close to the business — work directly with Sales and Business Development on target accounts, opportunities, leads and customer relationships.
• Have a genuine voice in the market — capture customer, competitor and market insights and help shape how INIT engages with the local market.

About the role

You will translate BU marketing priorities and local Sales targets into a practical marketing plan and campaign calendar. You’ll take approved global and BU content and adapt it for local audiences, while developing campaigns and activities that generate leads and support customer engagement.
Your responsibilities will include:

• Developing and executing regional/country marketing plans and campaigns.
• Delivering account-based marketing, email campaigns, webinars, exhibitions, user groups and customer events.
• End to end event management
• Working closely with Sales and Business Development on target accounts and opportunity campaigns.
• Managing agencies, suppliers, media relationships and marketing budgets.
• Tracking leads, campaign performance and event outcomes, ensuring that they are systematically followed up.
• Providing market, customer, competitor, tender and regulatory insights back to the wider marketing team.
• Creating localised marketing assets and supporting local PR and social content.
• Maintaining and growing an active understanding of public transport, mobility and intelligent transportation developments across the ANZ region.

About you

Ideally, we are looking for you to have:

• 3-5 years’ experience of relevant marketing experience, ideally within transport, technology or B2B environments
• Solid experience with event management
• Strong hands-on experience in developing and delivering campaign, digital and account-based marketing initiatives
• A proven ability to work closely with Sales and Business Development.
• Demonstrated experience developing and executing regional marketing plans
• The ability to adapt international content for local markets and audiences.
• A pragmatic, independent and highly organised approach.
• The confidence to provide constructive market and customer feedback.

This is not simply an event coordination or local PR role. It’s an opportunity to take ownership of local marketing execution, work closely with commercial teams and directly contribute to market growth.


Why INIT

You’ll be working with a global industry leader who has recently been engaged to deliver a new high-profile, prestigious project, shaping the future of public transport.   Our work directly improves quality of life in cities by enabling reliable, efficient, and sustainable public transport systems that benefit both communities and the environment. We are committed to delivering innovative infrastructure solutions that create long-term value and support more connected, liveable cities.

At INIT, you’ll have the opportunity to make a real impact in a growing, evolving business that values initiative and fresh ideas.  You’ll be part of a supportive environment that combines the stability of an established organisation with the energy and ambition of a company on the rise.
Benefits include

• Flexible and hybrid working hours 
• An extra paid annual leave day per year
• An extra paid day off for volunteer work

Find out more about us and our other current job vacancies on our website www.initse.com.