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Theory Crew
About the role
In the early stages of your PR, marketing, social media or content career? Theory Crew is seeking an Account Executive to join our growing team!
This role is ideal for a recent graduate or someone with 1-2 years’ experience across PR, influencer marketing, social media or content creation who is looking for their next step.
You’ll support our Account Managers and Account Directors across a mix of integrated PR, influencer and social campaigns, while also being hands-on in creating content for some of Australia’s most exciting brands.
We’re looking for someone who is comfortable jumping behind a camera or phone to capture social content. You don’t need to be a professional photographer or videographer, but you should have a good creative eye, be confident shooting basic content and be comfortable editing and creating assets using Adobe Creative Cloud.
About Theory CrewWe’re one of Australia’s leading independent PR, influencer marketing and social media agencies for lifestyle brands. Our clients include global and local household names such as Brown Brothers, Hada Labo, Tanologist, Isle of Paradise, INIKA, DB Cosmetics, Sunny Queen, Authentic Asia, Brioche Gourmet, Tilda Rice, Carman’s, Toni & Guy, Impulse, V05 and more. Our work spans PR, influencer marketing, paid social, UGC, content creation, activations, and integrated campaigns.
Key ResponsibilitiesSupport the delivery of integrated PR, influencer marketing, social media and content campaignsCreate and capture social-first content for clients, including basic photography and video shootsEdit and resize content for different social platforms using Adobe Creative Cloud and CanvaAssist with content and shoot planning, including shot lists, props, products, locations and basic production requirementsDevelop media assets under guidance, including press releases, media fact sheets, tailored pitches, opinion pieces and other communications materialsProactively and reactively support media outreach to generate quality coverage in line with client strategiesDevelop influencer assets including influencer agreements, pitches, briefing documents and talent listsHelp bring influencer and UGC partnerships to life from briefing through to deliveryContribute creative ideas for campaigns, social content and activationsBuild and nurture relationships with media, influencers, creators and industry stakeholdersConduct research and stay across media, social, creator and cultural trendsAssist with client meetings, WIPs, campaign administration and day-to-day account managementPrepare reports and monitor campaign and content performance
What We’re Looking ForDesign, marketing, PR, communications or related graduate, or 1-2 years’ relevant experience; agency experience is a bonusA genuine interest in content creation and social media, with a good eye for what makes engaging social-first contentComfortable capturing basic photo and video content using a phone and/or cameraWorking knowledge of Adobe Creative Cloud, particularly tools such as Photoshop, Lightroom and Premiere Pro, as well as CanvaBasic video editing skills and an understanding of formats for Instagram, TikTok and other social platformsStrong copywriting, proofreading and grammar skillsExcellent organisational skills with the ability to juggle multiple clients, tasks and deadlinesConfident communication and interpersonal skillsPositive, proactive and collaborative attitudePassion for media, influencers, creators and digital trendsWillingness to get stuck in - whether that’s helping on a shoot, supporting an activation, pulling together an influencer list or writing a media pitchEnthusiasm to learn, take feedback and grow
Why Us?Flexible working with a hybrid mix of home and officeStrong, supportive culture where sustainable work-life balance is a priorityCollaborative and ambitious team environmentDedicated career development, progression plans and regular catch-ups with senior managementExposure to a broad mix of PR, influencer, social, content and activation workThe opportunity to work with some of Australia’s best-known local and global brandsPlenty of opportunities to learn, experiment and build your skills across different disciplinesCross collaboration with our sister-agency RISER Collective
Interested?
We’d love to hear from you! Send us your resume and a 2-minute video telling us about you, why Theory Crew and your experience in content creation.
Bonus points if you have a portfolio or examples of content you've created, send these through too.
Please share your application to Ben Vickers, Client Services Director, info@theorycrew.com.au
Applications close Thursday 10 September 2026.
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