Head of Digital & Creative

• Dynamic national organisation with high profile FMCG food brands
• Attractive remuneration including bonus opportunity, collaborative culture, flexible working
• Senior leadership role with real commercial impact

Manassen Foods is home to some of Australia’s most loved and trusted food brands — including Sunbeam, Trident, Marion’s Kitchen and Yorkshire Tea.
Our purpose is simple: bringing the world’s favourite food to your table — and how we show up creatively and digitally matters more than ever.
We’re now looking for a bold, modern Head of Creative & Digital to lead our end‑to‑end creative output and build a best‑in‑class digital capability that drives brand impact, commercial performance and measurable growth across our portfolio.

Why Join us?

• Creative impact at scale: Lead creative and digital strategy for a multi‑brand FMCG portfolio with genuine investment and executive support.
• Shape the future: Build the operating rhythm, standards and digital capability that will define how Manassen grows over the next chapter.
• Commercially meaningful work: Your work won’t sit in a deck — it will drive conversion, penetration, basket and retailer outcomes.
• Collaborative culture: Work closely with Marketing, Category, Sales and IT in a fast‑moving, high‑trust leadership environment.
• Flexibility & benefits: Flexible working arrangements, employee discounts and a broad benefits program.

What you’ll be doing:
Reporting to the Marketing & Category Director, you’ll be responsible for elevating Manassen’s creative craft while turning digital into a scalable growth engine for the business.

You’ll lead our in‑house Creative team, own the digital ecosystem, and ensure every touchpoint — from packaging and campaigns to websites, social, CRM and the digital shelf — is consistent, effective and commercially accountable.

This role is equal parts brand guardian, growth driver and capability builder.

• Creative leadership & brand guardianship - Inspire and lead the in‑house Creative team across packaging, campaigns, content and communications while setting, protecting and elevating brand standards across a diverse portfolio.
• Digital strategy & performance - Own and execute Manassen’s digital strategy across paid, owned and earned channels, driving measurable performance, ROI and strong agency partnerships.
• Retailer e‑commerce & digital shelf excellence - Lead digital shelf standards across key retail partners to improve discoverability, conversion and compliance through best‑practice content and execution.
• Websites, CRM & data‑driven growth - Drive website optimisation across UX, SEO, content and conversion, and lead CRM and marketing automation to deliver measurable growth outcomes.
• Operating rhythm & capability building - Build efficient workflows and delivery systems while developing creative and digital capability to support future growth.

What you bring:

• Proved experience across creative leadership, digital, brand and content (FMCG highly regarded)
• Proven leadership of in‑house creative teams and agency ecosystems
• Strong digital fluency across paid media, social, websites, analytics and performance reporting
• Experience leading CRM or marketing automation strategy and outcomes
• Confidence influencing senior stakeholders through clear storytelling and data‑backed recommendation

If you thrive at the intersection of brand, creativity and performance, we’d love to hear from you. APPLY NOW!