Marketing Manager – Consumer Health & eCommerce

Job Summary

Join an established Australian consumer health business as Marketing Manager, leading brand, digital, eCommerce and retail marketing to drive its next stage of growth. Professional fluency in both Mandarin Chinese and English is essential.

About the Opportunity

Mountleap & Company is partnering with an established Australian consumer health business to appoint an experienced Marketing Manager.

This is a broad, commercially focused marketing leadership role with responsibility across brand, offline retail, digital marketing and eCommerce.

The successful candidate will take ownership of key marketing initiatives, lead the marketing team and work closely with internal and external stakeholders to strengthen brand performance, customer acquisition and revenue growth.

As the position involves regular communication with Chinese-speaking stakeholders and business channels, professional fluency in Mandarin Chinese and English is an essential requirement for this role.

Key Responsibilities

• Lead the marketing function and implementation of marketing and growth plans

• Develop and execute integrated strategies across offline, online and eCommerce channels

• Manage brand and performance campaigns across platforms including Google Ads, Meta, TikTok, Instagram, website/eCommerce and relevant Chinese-language digital channels

• Drive brand development, customer acquisition, engagement and commercial growth

• Optimise customer journeys and user experience across different traffic sources to support revenue targets

• Manage external marketing agencies and specialist partners

• Own and manage monthly and annual marketing budgets

• Analyse marketing and campaign performance and provide actionable commercial insights

• Lead, support and develop the marketing team

• Work collaboratively with senior management and other stakeholders to align marketing initiatives with broader business objectives

• Identify emerging digital trends, technologies and new opportunities for growth

About You

To be considered for this opportunity, you will ideally have:

• Professional fluency in Mandarin Chinese and English – essential

• 3–4+ years of relevant marketing experience

• Demonstrated experience across both offline and online marketing

• Hands-on experience in eCommerce and digital marketing

• Exposure to retail channels, ideally including grocery and/or pharmacy

• Experience developing and executing multi-channel brand and performance campaigns

• Strong understanding of digital marketing platforms and contemporary marketing strategies

• Strong analytical and project management skills

• Experience managing marketing budgets and measuring ROI/performance

• Strong leadership, stakeholder management and interpersonal skills

• Experience leading, supporting or developing a marketing team

• A commercially minded and entrepreneurial approach to identifying growth opportunities

Experience within consumer health, FMCG, grocery, pharmacy, wellness, supplements or other consumer-facing categories will be highly regarded.

What Makes This Opportunity Attractive?

This is more than a traditional Brand Marketing position.

You will have exposure and ownership across:

Brand | Retail | Digital | Performance | eCommerce | CRM

You will join an established consumer brand environment while having genuine scope to influence its next stage of growth.

The position is particularly suited to a marketer who understands both brand building and commercial growth, and is looking to broaden their responsibilities into Marketing Leadership & Growth Strategy.

Remuneration

$110,000–$130,000 + Superannuation

The final package will depend on the successful candidate’s experience and capability.

Apply

This search is being managed by Mountleap & Company on behalf of our client.

If you have the required Mandarin Chinese and English language capability, combined with strong experience across digital, eCommerce and broader consumer marketing, we welcome your application.

Please apply through SEEK with your CV.

All applications and enquiries will be treated in strict confidence.