Social Media Manager

About Innocean
Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.
Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism and Technology brands, not to mention our own Gender Equality our own Gender Equality not for profit division called Fck the Cupcakes.
We’re a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts, and producers who work together in a flat and collaborative environment. Building creative solutions across all touchpoints on a consumer’s journey with a brand.
We’re proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called ‘Jeong’. An ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.
This feeling of connection underpins everything we do. It’s how we create bonds between brands and consumers, and between us and our clients. Thinks of us as an extension of your marketing team. One with strategic, creative and CX capabilities to deliver work that connects across multipleplatforms, driving acquisition and retention.
About the Role
Your main role as the Social Media Manager is to own and manage all aspects of the Hyundai and Genesis Australia social media channels. You will thrive in your element drawing on your experience in social content planning, copywriting and implementation. You have a passion for fostering community engagement and staying up to date with the latest developments in social media. Bonus points if you also love the world of cars!
Social Media Management Work closely with people across the Innocean business to ensure there is a seamless integration of Social into brand comms for our clients.Manage end-to-end implementation of social media content, including sourcing local or global assets, briefing digital designers for the creation of bespoke assets and managing client approvals.Implement social media activities for clients’ social channels (including but not limited to creating and scheduling always on and campaign content).Keep up to date on the latest innovation and trends, emerging channels and formats, and competitor social activity.Identify engaged influencers and content creators for potential collaborations.Support administration, planning, and implementation as required.
Insights & Reporting Regular reporting on all social media activity including monthly and campaign reporting.Work closely with the Content Team to ensure we are measuring results and successes against agreed objectives and are consistently applying key learnings to future content creation.Manage the monthly editorial planning across Always On,Feature, and Campaign content.Have oversight of client reporting, analysing key metrics and optimisations.
Account Management Builds and nurtures effective relationships with clients. Confidently present ideas and work to clients, articulating conceptual and directional choices.Assist in resolving issues.
Continuous Improvement Stay up to date on industry trends and advancements.Lead and actively participate in team meetings and share ideas and feedback.
WHS (Work Health & Safety) It’s on you to ensure your work environment is safe, whether you’re WFH or in the office.Follow and ensure your team follows company policies and procedures.
About You
Qualifications No formal qualifications needed, just a strong portfolio or ‘book’that demonstrates your social media expertise.
Knowledge, Skills & Experience1 - 3 years of experience managing social media platforms or communities for brand.Assumed knowledge within Facebook Business Manager, social media management tools, sentiment analysis and so forth. You’re very comfortable talking KPIs, metrics and so forth. High level of familiarity with established and emerging social platforms.Social media know-how (including ad formats and specs across each key channel).High attention to detail.Strong critical and analytical thinking skills.Flexibility to adapt your ideas to meet client expectations and take on feedback.Exceptional time management skills with demonstrated experience meeting tight deadlines without compromising on work quality.Strong grasp of Excel, PowerPoint / Google Slides, and Google Docs.Basic video editing and Photoshop skills preferred.Flexible approach to work, demonstrating resilience and ability to rapidly adapt to change.
ValuesProactivity. Humility. Agility. Daring. Don’t worry, we dive into these in your welcome pack.
DevelopmentRegular appraisals and 360 feedback is important.So too is being able to check in with your line manager or senior management whenever. Their doors are always open, Zoom links always ready.
The Perks
There are a whole range of reasons you would consider working for us –check out the list below:
Competitive salary: $80,000 – $85,000 + super (depending on experience)Individual Professional developmentRegular appraisals and 360 feedback Hybrid workingClient sponsored benefitsProgressive parental leave policies Floating leave Pet friendly environment
We are committed to offering an equal opportunity for all employees and applicants. To express your interest in the role, please send your updated CV/resume and a cover letter to leah.evans@innocean.com.au