Senior Brand Manager Coffee

Shape the Future of One of Australia’s Most Iconic Coffee Brands
Job DescriptionJoin one of Australia’s most successful privately-owned food and beverage businesses. Vittoria Food & Beverage is home to iconic household brands and competes with some of the biggest multinationals in the world. We’re looking for an accomplished and commercially minded Senior Brand Manager to lead the annual brand plan and help shape the next phase of growth for Vittoria Coffee.
About the RoleAs Senior Brand Manager, you will lead the development and execution of the annual brand plan, translating consumer, category and commercial opportunities into sustainable portfolio growth. You will own brand strategy, innovation, packaging and integrated campaign development while working closely with cross-functional teams to bring ideas from insight and concept through to shelf and market.
You will:Lead and implement the annual Coffee brand planIdentify growth opportunities using consumer, category and commercial insightsOwn brand performance and recommend actions to drive growthBuild and manage the innovation and renovation pipelineLead new product and packaging projects from concept to launchDevelop integrated campaigns that build the brand and deliver commercial outcomesLead creative, media, research and agency partnersManage brand budgets, forecasts and performance reportingPartner with Sales, Category and Trade Marketing on customer and channel plansSupport growth across Grocery, Foodservice and eCommerceLead, coach and develop a direct reportInfluence senior stakeholders and cross-functional project teams
You’ll work on Vittoria Coffee, Australia’s No. 1 pure coffee brand, within a privately held, family-owned Australian business with a legacy of over 70 years
You will join a marketing team that has worked with Oscar-winning actor Al Pacino, many of Australia’s leading fashion designers and some of the world’s best chefs, iconic restaurants and cafes.
There are opportunities for interstate and overseas travel, and you’ll gain broad exposure across retail, foodservice and direct-to-consumer channels.
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What You’ll Need to SucceedWe value marketers who think like business owners. People who can set a clear direction, turn insight into action and take ownership of delivering results. You'll bring the experience and capability to lead a major brand, while thriving in a fast-moving entrepreneurial environment.
You’ll bring:A Bachelor's degree in Marketing, Business or Commerce 5-7+ years' FMCG brand management experience Proven ownership of annual brand plans from strategy through execution Experience leading NPD, renovation and packaging projects Strong commercial acumen across sales, market share, budgets and profitability Experience leading integrated campaigns and agency partners Ability to translate consumer and category insights into growth opportunities Experience working cross-functionally across Sales, Category, Finance and Supply Chain Experience leading, coaching or developing team members
You will be:Strategic but highly hands-onCommercially curious and growth focusedComfortable operating in an entrepreneurial environmentConfident influencing senior stakeholdersComfortable making decisions and operating with a high degree of ownershipHighly organised and accountableCollaborative, low ego and team orientedPassionate about consumer brands and coffeeAligned with Vittoria Food & Beverage’s family values and high-performance ethos
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Why Join Vittoria Food & Beverage?We care about the work, not the fluffA flat structure with direct access to decision-makersWork that moves quickly, from idea to executionA business that’s agile, ambitious, and creatively boldWork with iconic Australian brands in a business that backs its peopleLearn from a team that believes in growing talent from withinBe exposed to end-to-end marketing, from concept to shelfAccess to ongoing learning and developmentExtensive training and exposure to the latest AI toolsA supportive, collaborative team cultureInterstate and international travel opportunities
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Ready to shape the future of Vittoria Coffee?This is a senior brand role with genuine ownership, direct access to decision-makers and the opportunity to influence how an iconic Australian brand continues to grow.
Apply now and be part of a company that values bold thinking, hands-on experience and, of course, great coffee.