Email Marketing Specialist – Service Communications

Hi there! We’re Five Good Friends.

At Five Good Friends, we’re transforming the way care is delivered by combining innovative technology with genuine human connection.

We support older Australians and people living with disability to live independently and confidently in their own homes, while creating meaningful and rewarding careers for the people who support them.

As we continue to grow, so does our investment in our workforce. We believe great care starts with great people, which is why we’re committed to creating opportunities for learning, development, and career progression at every stage of the journey.

The Email Marketing Specialist – Service Communications will help deliver timely, meaningful and personalised communications that support our Members, Helpers and teams across every stage of their journey. This will improve customer experiences, streamline processes and ensure people get the right information when they need it most.

Why Make the Move?

If you’re looking for a role that combines purpose, people and progression, Five Good Friends offers all three.

You’ll join a business that:

• Is a 2026 AFR BOSS Best Places to Work category winner.
• Continues to grow strongly year after year.
• Puts friendship at the centre of everything it does.
• Invests in the tools, technology and support needed to help teams succeed.
• Creates meaningful impact for older Australians by helping them live independently and well.

About the Role

We’re looking for an experienced Email Marketing Specialist who is passionate about creating seamless customer communication experiences through automation, data and smart journey design.

This role is focused on developing, delivering and optimising service and operational communications across email, SMS and marketing automation platforms. You’ll work closely with teams across the business to transform complex information and processes into clear, customer-focused communications that drive engagement, understanding and action.

From automated workflows and lifecycle journeys to campaign optimisation and reporting, you’ll play a key role in helping us deliver the right message to the right audience at the right time. If you love combining creativity, problem-solving and data-driven decision making to improve customer experiences, we’d love to hear from you.

What You’ll Be Doing

• Creating and optimising automated email and SMS journeys across the customer lifecycle.
• Delivering service communications that keep Members, Helpers and stakeholders informed and engaged.
• Identifying opportunities to automate processes and improve communication efficiency.
• Analysing performance data and testing new approaches to improve engagement and outcomes.
• Partnering with teams across the business to develop clear, customer-focused communications.
• Managing marketing automation and CRM platforms to support effective communication delivery.
• Monitoring communication effectiveness and driving continuous improvement initiatives.

About You

You’re a strong communicator who enjoys turning complex information into clear, engaging and customer-friendly messaging. You combine attention to detail with a passion for improving processes and creating exceptional customer experiences.

You’ll bring:

• Experience in email marketing, marketing automation, digital communications or lifecycle marketing.
• Proven success managing service, operational or customer communications in a complex environment.
• Strong experience developing and optimising automated communication workflows and customer journeys.
• Confidence working with marketing automation platforms and CRM systems.
• Excellent writing skills and the ability to tailor messages for different audiences.
• Strong analytical skills and experience using performance data to identify opportunities for improvement.
• Experience with testing, personalisation and optimisation techniques.
• The ability to manage multiple projects and stakeholders in a fast-paced environment.
• A proactive, solutions-focused mindset and a passion for continuous improvement.
• A customer-centric approach and genuine alignment with the Five Good Friends purpose and values.

Why you’ll love this role: You’ll have the opportunity to shape communication experiences that genuinely make a difference, helping people feel informed, supported and connected while driving smarter, more scalable ways of working across the organisation.

What’s in It for You

• Flexible and hybrid ways of working.
• $500 yearly wellness allowance to spend on anything that helps you feel good outside of work.
• Extra time off – after 2 years, you’ll earn an extra day of annual leave each year. You can also buy more leave if you’d like.
• Free, confidential counselling through our Sonder Program.
• Parental leave support – we top up wages for eligible caregivers, and primary caregivers get extra super during their first year of unpaid leave.
• Extend our care to a loved one at a special rate.  This family member will receive Care Managed services at Self Managed prices (values vary depending on circumstances)
• We’re a genuinely great place to work – our employee engagement scores are 17% above the industry average.
• Okinawa trip – after 5 years with us, we’ll send you to Japan to visit the community that inspired Five Good Friends. Flights, hotel, and transfers are all covered.

 Find out more about Five Good Friends here:  https://www.fivegoodfriends.com.au/corporate/about-us

How to Apply

If this role sounds like you, please click on the apply button and follow the prompts. We will get in touch if you are shortlisted for this opportunity. Please include your CV and a cover letter in your application, telling us a bit about yourself and your suitability for this role within our organisation.  

Please, no external agencies or recruiters.