State Manager - NSW

Company Description

Best-ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers. 

Job Description

• Grow and nurture your State teams to be the creators of exceptional customer experience, service, and hosting spaces where customers feel welcome every time.
• Lead the effective delivery of the State-wide strategy, translating brand priorities into actionable plans that inspire our teams and brings energy to our Stores.
• Own the P&L with customer insights, products, planning and trade knowledge being core to successful delivery of financial outcomes in your State

Based in NSW covering 370+ stores, 11 Area Managers and 2800+ team members, BWS State Manager is a pivotal leadership role that will lead a diverse team of leaders across the State, leveraging data-driven insights to enhance the BWS experience while maintaining a high-standard of  safety, team engagement, and financial sustainability. 

Reporting to the General Manager of Store Operations, you will act as a strategic advocate for the brand, ensuring BWS continues to thrive in a complex, highly regulated retail environment. This is a Permanent position, based in NSW.

As part of your application, please include a cover letter highlighting your senior leadership experience within retail, FMCG or another relevant industry, and how you have led large, geographically dispersed teams to deliver strong commercial and people outcomes. Applications close: Wednesday 16th September 2026.

A day in your life as the BWS State Manager

This is a high-influence role where you sit at the heart of our National Operations Leadership Team. You won't just manage a State; you will shape the future of BWS by:

• Strategic Stewardship: Contributing to the overarching BWS Strategy and cascading actionable plans that align state performance with national ambitions. You will use data-driven storytelling to build consensus and influence strategic activities across the brand.
• Commercial Mastery: Driving the retail scorecard by delivering sales, margin, and EBIT results while analyzing industry trends to identify new growth opportunities.
• Championing the "Voice": Elevating both Voice of Customer (VOC) and Voice of Team (VOT) by leveraging data insights to meet evolving customer expectations and drive inclusion.
• Leading Leaders: Inspiring a team of up to 11 direct reports through proactive capability building, workforce skill analysis, and robust succession planning for future leaders.
• Innovation & Strategic Growth: Identifying innovation and growth opportunities, while proactively mitigating operational risks and navigating complex initiatives to keep us future fit.
• Safety & ESG Advocacy: Role-modeling a high-standard safety culture and an inclusive environment that demonstrates care for our product, planet, and people.

Qualifications

About you

You tell us… We want you to come as you are, be yourself and have fun.

Ideally, you are a pragmatic and adaptable senior leader who thrives in rapidly changing landscapes. You don’t just manage operations; you lead people and strategy with a focus on creating a more sociable future.

To be successful in this role, you will demonstrate:

• Senior Commercial Delivery: Extensive experience in commercial delivery at a senior level, with a proven ability to analyse state-level financial data, participate in budget planning while growing the business leveraging operational levers.
• Exceptional Multi-Site Leadership: A minimum of 4 years as a senior Leader of Leaders, with a deep understanding of how to drive consistency, safety, and engagement across a complex, multi-site retail environment.   Building leadership bench strength at store and area level.
• Strategic Influence & Storytelling: The ability to present complex information clearly to stakeholders, leveraging data-driven insights to build consensus for strategic priority delivery, creating energy and momentum in your State and Nationally.
• Operational Risk & Ambiguity Management: A proactive approach to identifying , assessing and remedying risks within a highly regulated and complex matrixed organization.
• Inclusive Capability Building: A passion for fostering an inclusive culture where you actively analyze workforce skills to develop capabilities ready for the future..
• Future-Fit Readiness: A high level of digital literacy and data-driven decision-making for commercial and customer fitness.
• Desirable: Experience within the liquor or retail industry, proficiency in SAP SuccessFactors or Google Suite.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup