Senior Marketing Officer, Priority Programs

• Deliver audience-led, high-quality marketing and communications initiatives that drive student growth, access, participation and success for equity and priority cohorts.
• Full-time appointment on a fixed term basis for 18 months.
• Base salary range: $108,413 – $120,287 p.a. (pro-rata) plus 17% superannuation.

About the area

The Brand, Marketing and Recruitment (BMR) division brings together marketing, communications, engagement and events to strengthen UWA’s reputation and support student growth.

Within BMR, the Marketing Performance and Operations team drives student acquisition through integrated marketing, digital experience, CRM, marketing automation, lead nurture and performance optimisation. Working across domestic and international recruitment, the team delivers audience-led campaigns and strategies that connect prospective students with opportunities at UWA.

This role sits within the Schools Marketing and Priority Programs portfolio and supports major University initiatives designed to improve access, participation and success for students from equity and priority cohorts, including Indigenous students, regional and remote communities, and students from low socio-economic backgrounds.

About the opportunity

• Lead the delivery of integrated, multi-channel marketing campaigns and communications that support student recruitment, engagement and participation among Indigenous students and those from regional, remote and low socio-economic communities, fostering greater diversity, accessibility and inclusion.
• Develop audience-led content, campaigns and storytelling that promote scholarships, pathways and educational opportunities across the prospective student journey, driving awareness, consideration and conversion.
• Build and sustain strong stakeholder relationships, developing a deep understanding of business priorities, audience needs and barriers to engagement to coordinate integrated marketing initiatives that improve access, participation and outcomes for priority cohorts.

About you

• Relevant tertiary qualification, or equivalent demonstrated experience.
• Substantial experience delivering integrated marketing and communications initiatives, including end-to-end campaign development and execution across a wide range of channels and touchpoints, with a strong commitment to brand governance and consistency.
• Highly developed stakeholder engagement skills, with the ability to build and sustain effective relationships across internal and external stakeholders, demonstrate strong business acumen, and coordinate cross-team input to achieve outcomes
• Demonstrated experience in lifecycle marketing strategy and multi-channel implementation, with sound knowledge of go-to-market planning, audience segmentation, proposition development and content planning.

Note: As part of the recruitment process, candidates will be required to complete declarations in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence.

A current National Police Clearance will be required by the successful applicant.

Occasional travel within Western Australia may be required, along with occasional after-hours or weekend work. There may also be a requirement to work during parts of the Christmas/New Year period.

Position description:  PD - Senior Marketing Officer, Priority Programs (524346).pdf

To learn more about this opportunity, please contact Emily McCarthy at emily.mccarthy@uwa.edu.au

For enquiries on the recruitment process, please contact Shelby Corrins at shelby.corrins@uwa.edu.au

How to apply

Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

Closing date: 11:55 PM AWST on Sunday, 27 September 2026

This position is only open to applicants with relevant rights to work in Australia.

Please note: Unsolicited applications and emails from recruitment agencies will not be accepted outside of formal channels.

Benefits

• Flexible working options.
• Generous paid leave including parental leave.
• Up to 17% employer paid superannuation.
• Salary packaging available.
• Incremental progression based on 12 months continuous service.
• Up to 25% discount on eligible UWA full-fee courses.
• Discounted health insurance.
• Employee Assistance Program.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

Learn more about us.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.

If you have queries relating to your application, please contact the individual named in the advertisement. To enable a quick response, please include the 6-digit job reference number.