Digital Marketing Lead

Hi there! We’re Five Good Friends.

At Five Good Friends, we’re transforming the way care is delivered by combining innovative technology with genuine human connection.

We support older Australians and people living with disability to live independently and confidently in their own homes, while creating meaningful and rewarding careers for the people who support them.

As we continue to grow, so does our investment in our workforce. We believe great care starts with great people, which is why we’re committed to creating opportunities for learning, development, and career progression at every stage of the journey.

The Digital Marketing Lead plays a key role in helping more people discover Five Good Friends, driving growth through innovative digital strategies that connect the right people with the support they need.

Why Make the Move?

If you’re looking for a role that combines purpose, people and progression, Five Good Friends offers all three.

You’ll join a business that:

• Is a 2026 AFR BOSS Best Places to Work category winner.
• Continues to grow strongly year after year.
• Puts friendship at the centre of everything it does.
• Invests in the tools, technology and support needed to help teams succeed.
• Creates meaningful impact for older Australians by helping them live independently and well.

About the Role

We’re looking for a commercially minded and highly strategic Digital Marketing Lead to take ownership of our digital acquisition ecosystem and drive qualified growth across both Member and Helper audiences.

This is a hands-on individual contributor leadership role where you’ll develop and execute digital marketing strategies that increase brand visibility, generate demand, improve lead quality and accelerate business growth. You’ll oversee everything from performance marketing, search optimisation and media planning through to lead funnel optimisation, reporting and experimentation.

Working closely with marketing, sales and digital stakeholders, you’ll use data, insights and creativity to uncover new opportunities, challenge conventional thinking and continuously improve results. If you’re someone who loves testing new ideas, embracing emerging technology and turning strategy into measurable outcomes, we’d love to hear from you.

What You’ll Be Doing

• Developing and owning Five Good Friends’ digital marketing strategy to support growth objectives.
• Leading performance and full funnel digital marketing activities across search, social, display, video and broader digital channels.
• Driving search performance through SXO opportunities (SEO, AEO, GEO).
• Identifying and scaling new acquisition channels, audiences and growth opportunities.
• Managing digital media planning, buying and agency relationships.
• Optimising lead generation and conversion funnels to improve commercial outcomes.
• Using data, analytics and insights to inform strategy and investment decisions.
• Building a culture of experimentation through ongoing testing and continuous improvement.
• Partnering with internal teams to create seamless customer journeys and exceptional digital experiences.
• Staying ahead of industry trends, emerging technologies and AI-driven marketing opportunities.

About You

You’re equal parts strategist, problem solver and digital marketing expert. You thrive in fast-paced environments, enjoy taking ownership and are motivated by delivering measurable results.

You’ll bring:

• Extensive experience in digital, performance or growth marketing roles.
• Proven success developing and executing strategies that drive acquisition and business growth.
• Strong expertise across paid media, digital acquisition, search and analytics.
• Excellent commercial acumen with the ability to turn data into action.
• Experience managing budgets, agency partners and marketing performance.
• Strong stakeholder engagement and communication skills.
• A curious mindset with a passion for innovation, experimentation and continuous improvement.
• A proactive, self-driven approach and a willingness to challenge the status quo.
• Excitement for emerging technologies, AI and the future of digital marketing.
• Alignment with the Five Good Friends purpose of making a meaningful difference in people’s lives.

Why you’ll love this role: You’ll have the opportunity to shape the future of digital marketing at Five Good Friends, influence strategic growth initiatives and make a real impact by helping more people access the support and connections they need.

 What’s in It for You

• Flexible and hybrid ways of working.
• $500 yearly wellness allowance to spend on anything that helps you feel good outside of work.
• Extra time off – after 2 years, you’ll earn an extra day of annual leave each year. You can also buy more leave if you’d like.
• Free, confidential counselling through our Sonder Program.
• Parental leave support – we top up wages for eligible caregivers, and primary caregivers get extra super during their first year of unpaid leave.
• Extend our care to a loved one at a special rate.  This family member will receive Care Managed services at Self Managed prices (values vary depending on circumstances)
• We’re a genuinely great place to work – our employee engagement scores are 17% above the industry average.
• Okinawa trip – after 5 years with us, we’ll send you to Japan to visit the community that inspired Five Good Friends. Flights, hotel, and transfers are all covered.

Find out more about Five Good Friends here:  https://www.fivegoodfriends.com.au/corporate/about-us

How to Apply

If this role sounds like you, please click on the apply button and follow the prompts. We will get in touch if you are shortlisted for this opportunity. Please include your CV and a cover letter in your application, telling us a bit about yourself and your suitability for this role within our organisation.  

Please, no external agencies or recruiters.