Foodservice Sales Representative

About the role

This role involves developing and executing a structured customer visitation plan across Greater Sydney, focusing on key customer segments including Chinese restaurants, hotpot restaurants, malatang and spicy hotpot operators, Sichuan restaurants, Chinese barbecue restaurants, Asian quick-service restaurants, takeaway and delivery kitchens, restaurant groups, and central kitchens. You will proactively identify and acquire new customers through cold calling, field visits, referrals, industry contacts and local market research, while building strong relationships with restaurant owners, purchasing managers, executive chefs, head chefs and kitchen managers.

Key responsibilities

• Develop and execute a structured customer visitation plan across Greater Sydney, focusing on key customer segments

• Proactively identify and acquire new customers through cold calling, field visits, referrals, industry contacts and local market research

• Build strong relationships with restaurant owners, purchasing managers, executive chefs, head chefs and kitchen managers

• Maintain an up-to-date target customer list, sales opportunity pipeline and customer development plan

• Promote the company's hotpot soup bases, compound seasonings, dipping sauces, cooking sauces, foodservice products and frozen-food range

• Understand each customer's existing menu, ingredient usage, food cost and back-of-house processes, and recommend suitable products and pack sizes

• Arrange product samples, trial packs and kitchen testing sessions

• Follow up on product trials and convert successful trials into first orders

• Achieve monthly, quarterly and annual sales and contribution-margin targets

• Manage customer quotations, orders, deliveries, payments and after-sales matters

About you

• At least 1–2 years of relevant experience in foodservice, food sales, seasoning products, frozen foods, FMCG or a related sector

• Previous experience in foodservice sales, or practical experience working with Chinese restaurants, hotpot restaurants, food distributors, Asian grocery wholesalers, restaurant suppliers, or other relevant food businesses

• Ability to communicate effectively with restaurant owners, chefs, purchasing managers and kitchen staff

• Demonstrated ability to prospect for new customers, conduct cold visits, present products, prepare quotations, negotiate, close sales, and maintain repeat business

• Basic understanding of restaurant food cost, menu margin and product-application principles

• Strong communication skills in Mandarin and English

• A valid Australian driver's licence and the ability to travel regularly throughout Greater Sydney

• Full legal working rights in Australia

• Competency in Microsoft Excel, email, CRM platforms and other sales-management tools

• Self-motivated, organised and capable of independently managing customer visits and sales activities

Benefits

• Profit sharing

• Salary packaging