Marketing Specialist

About the Role:

We're looking for a commercially minded Marketing Specialist to lead the end-to-end marketing execution for the Bushranger 4x4 Gear portfolio. This is a hands-on role focused on delivering product marketing, digital performance, ecommerce optimisation, and customer engagement across multiple channels.

Reporting to the General Manager - Kingsley Enterprises, and working closely with the broader ARB marketing team, you will play a key role in executing marketing strategy, supporting product launches, and driving growth across both Australian and international markets.

This is an exciting opportunity for a digitally savvy marketer to take ownership of a brand's online presence, combining product marketing with deep capability across ecommerce, email and social media.

What's on offer:

• Competitive base salary, plus super, leave loading, plus significant employee product discounts
• Exposure to a global brand with strong growth ambitions

• Opportunity to take full ownership of digital and ecommerce performance
• Collaborative and supportive team environment.

Key Responsibilities:

• Deliver end-to-end product marketing and campaign execution across multiple channels
• Manage and optimise Shopify/WordPress ecommerce websites, including product launches, content and conversion improvements
• Execute email marketing programs (preferably Klaviyo), including campaigns, automation and customer journeys
• Own and manage social media platforms, including content creation, publishing and community engagement
• Monitor and analyse digital performance (web, ecommerce, email), using insights to improve engagement and conversion
• Collaborate with product, brand and sales teams to align marketing activity with business objectives

About You:

• 3-5 years' experience in digital marketing, ecommerce or marketing roles
• Hands-on experience managing Shopify or WordPress websites in a commercial environment
• Strong capability across email marketing platforms (ideally Klaviyo), including automation and segmentation
• Proven experience managing social media platforms and content
• Strong understanding of digital marketing, ecommerce, UX/CX and conversion optimisation
• Analytical mindset with the ability to turn data into actionable insights
• Highly organised with the ability to manage multiple priorities
• Automotive, 4x4 or technical product experience highly regarded

ARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD accessories, with a presence in over 100 countries. We're known for delivering high-quality products backed by passionate, driven people.

Kingsley Enterprises is a subsidiary of the ARB Group, who design and manufacture aftermarket vehicle products, camping and 4X4 accessories that are distributed worldwide under the Bushranger 4X4 Gear brand.

Apply Now

Take ownership of a growing brand's digital and marketing performance and make a real commercial impact.