Digital Marketing Performance Manager

About Us

Zambrero is on a mission to make a difference, a big difference. With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.

Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.

About the role

Reporting to the Senior Digital Marketing Manager, you'll be responsible for driving customer acquisition, retention and revenue growth through data-led performance marketing across Zambrero's digital channels, including the Zambrero loyalty App, delivery aggregators (Uber Eats, DoorDash), CRM and website optimisation.

You'll own the planning, execution and optimisation of these performance channels end-to-end, turning digital strategy into high-performing, ROI-driven activity that lifts both national growth and local restaurant performance. You'll work closely with Digital Marketing, Brand, CRM & Loyalty, Product, Technology/IT, Operations and our Franchise Network, plus key external partners including our media and agencies and delivery platforms.

What You'll Do

• Develop and execute a digital performance marketing strategy aligned to growth and commercial objectives

• Drive customer acquisition, traffic and new customer growth on the Zambrero App across Australia

• Use CRM to support retention and lifecycle marketing

• Own aggregator performance across Uber Eats and DoorDash, optimising visibility, conversion and promotional activity

• Lead SEO strategy, including local SEO and geo-targeted discovery

• Optimise Google Business listings, reviews, store visibility and local search performance

• Own website performance, including UX, conversion and ordering funnel optimisation

• Support campaign launches with strong performance marketing execution

• Test, Innovate and optimize using data- driven insights and reporting dashboards

• Continuously test, learn and optimise across all performance channels

What will you bring?

• Proven experience in performance marketing or digital growth roles

• Demonstrated CRM experience with a SAAS platform

• Experience growing and retaining users through loyalty and reward

• Strong background across paid media, SEO and website optimisation

• Experience with delivery aggregators, digital LAM and multisite locations

• Strong analytical and data skills, with the ability to turn numbers into action

• A strong commercial mindset with a clear focus on ROI

• Comfortable operating at pace in a fast-moving, evolving environment

• Degree in Marketing, Business, Digital or a related field

• Certifications in Google Ads, Analytics or SEO highly regarded

What we offer

• Be part of a purpose-led brand doing real good — every sale helps feed someone in need through Plate4Plate

• Own a highly visible, data-driven function with real influence over commercial performance

• Join a fast-paced, ambitious digital and marketing team

• Work from our Support Office in the heart of Circular Quay, Sydney

• A collaborative, values-driven culture where good ideas move fast