General Manager - Customer | Where Customer Strategy Meets Enterprise Impact Hybrid

The Opportunity… In this newly created role, you will lead our enterprise customer strategy, data, insights and CRM capabilities. This role will establish a single trusted view of the customer, drive governance and standards across four brands, and shape customer-led growth through strategic influence and enterprise leadership. 

What You'll Lead

• Enterprise Customer Strategy: Define and drive SRG's unified Customer and Digital Strategy, ensuring customer priorities, investment decisions and execution are aligned across the Group.
• Customer Data & First-Party Data Strategy: Act as the enterprise steward of customer data, establishing governance, standards and first-party data strategies that maximise customer value while ensuring compliance and trust.
• Customer Insights & Voice of Customer: Lead SRG's customer insights capability, delivering actionable research, customer intelligence and Voice of Customer programs to inform strategic decision-making.
• CRM & Personalisation: Own the strategic direction of SRG's CRM and personalisation capabilities, enabling relevant, targeted and effective customer engagement across all Brands.
• Customer & Digital Capability: Establish enterprise frameworks, standards and performance measures that strengthen digital capability and create a consistent approach to customer experience and outcomes.
• Cross-Brand Leadership: Provide enterprise leadership on customer-related priorities and trade-offs, influencing executive decisions to deliver the best outcomes for customers and the Group. 

What Success Looks Like…In this role you will:

• Create a single trusted view of the customer across the Group.
• Improve customer advocacy and customer experience outcomes across all brands.
• Generate measurable return on customer insight, CRM and personalisation investments.
• Establish market-leading customer intelligence and forecasting capability.
• Deliver sustained growth in active members and spend per member.
• Build scalable customer capability that grows ahead of headcount through automation, self-service and AI.
• Ensure customer data remains trusted, secure and governed. 

About You…You are a senior customer leader who combines strategic thinking with commercial delivery.

You have likely led customer strategy, insights, CRM, loyalty, personalisation, customer experience or a related function within a large consumer-facing organisation and understand how to turn customer understanding into business performance. You'll bring:

• Extensive executive-level experience leading customer strategy, CRM, loyalty, insights or customer experience functions.
• Demonstrated success translating customer insight into enterprise strategy and investment decisions.
• Strong understanding of customer economics, segmentation, lifecycle management and first-party data strategy.
• Experience leading customer data governance, privacy and ethical data practices.
• Proven ability to influence senior stakeholders and navigate complex organisational environments.
• A track record of leading multidisciplinary teams and building organisational capability.
• Strong commercial acumen and confidence operating at executive level. 

Why Join Super Retail Group? Lead a newly created enterprise capability with significant visibility and influence. Partner with executive leaders across rebel, Supercheap Auto, BCF and Macpac to shape customer strategy, build lasting capability and drive customer-led growth across one of Australia's leading retail groups. 

If you're ready to create a customer capability that drives growth, informs strategy and delivers impact across an enterprise, we'd love to hear from you. Applications Close: Friday 18 September 2026 

Our Culture of Inclusion: Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.