Junior Creative Strategist

The Opportunity:
Not quite a designer. Not quite a copywriter. Definitely not just a prompt engineer.We're looking for a Junior Creative Strategist who's curious about brands, culture, content, AI, and why some campaigns end up on everyone's feed while others disappear into the void.This role is perfect for someone early in their career who's spent time creating, experimenting, and learning across design, copywriting, content creation and strategy. You'll work directly with and learn from our Creative Director, helping transform insights into ideas, and ideas into campaigns.You'll work closely with our Creative Director, getting exposure to strategy, creative development, workshops, client presentations, content systems, campaigns and emerging technology. We want someone who's hungry to learn, willing to contribute and excited to grow into a well-rounded creative strategist.As a multiple Mumbrella Award finalist with several new client wins, RCJ is entering an exciting phase. For the right person, this is a chance to grow your skills and play a key role in what comes next.
What you’ll be doing
· Supporting the development of brand, creative and content strategies.· Researching audiences, cultural trends, competitors and consumer behaviour.· Building audience personas and identifying opportunities for brands to connect with people.· Contributing to campaign thinking, content ideas and creative concepts.· Assisting with workshops, presentations and client-facing strategy documents.· Creating visual references, moodboards and presentation materials.· Using Generative AI tools to accelerate ideation, content creation and creative exploration.· Keeping an eye on the brands doing great work and bringing inspiration back to the team. What we’re looking for:
· You've played around with Generative AI tools and are genuinely interested in where AI is taking creativity, strategy and content.· Solid knowledge of Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign.· Some experience in both creative thinking and execution — maybe you've written copy, designed social content, created videos, built presentations or done all of the above.· A strong interest in branding, marketing, audience psychology and consumer behaviour.· You're the type of person who notices when a great campaign drops and immediately wants to know how and why it works.· Comfortable with ambiguity and excited by problem-solving.· Strong written and verbal communication skills.· Curious, proactive and eager to learn.· Comfortable taking feedback and developing your craft.
Bonus points if…· You've completed, are currently enrolled in, or have participated in AWARD School.· You've experimented with tools such as ChatGPT, Claude, Midjourney, Runway, Veo, Sora or similar.· You have experience creating content for social media platforms.· You've studied advertising, marketing, design, communications, media or a related field.
One non-negotiable
You must include a portfolio website with your application.We want to see how you think, create and communicate. This doesn't need to be a polished agency portfolio, but it does need to showcase your work, ideas and interests. No portfolio website = no consideration
In return we offer:
· A competitive salary package· A vibrant, energetic and experienced team who wear their media passion on their sleeves.· An office in the heart of Oakleigh, VIC and a workplace that offers a great work/life balance. 4 days in the office and 1 day from home.
About RCJ
RCJ was established in 1965 and is one of Australia’s most established, independent media companies, with a long‑standing reputation for delivering smart, effective media solutions for both local and international brands.RCJ partners with clients to drive measurable growth through strategic thinking, deep media expertise and a hands‑on, accountable approach. Services include media strategy, planning & buying through RCJ Media, Digital and Creative services through LeapFrogger and CALD Marketing services through BrandAsia. RCJ is proud to be an equal opportunity employer. www.rcj.com.au
We are a proud Values based organisation and encourage applicants who share the same behaviours and attitudes as us. Our values are:
Conscious Community: we are at our best when we work together. Community represents our people, our clients and our partners. We are humble but love to celebrate the wins.Own it: we do the right thing by our people and our clients and don’t make promises we can’t keep. We have a culture that encourages you to take the lead and go for it. Never Settle: we have an underdog spirit but a champion’s mindset. We go again when we need to and don’t settle for the ordinary.Be Bold: we are a team that doesn’t like being “vanilla” We love to work with people who challenge more, innovate more and push for more.