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Tüsea
About the role
About the brand
tüsea is a Sydney-based swimwear and apparel label, launched March 2026.
About the role
You'll own content creation and social media execution end to end. From shoot to post to performance reporting. This is a hands-on role for someone who can shoot, edit, write copy in brand voice, and manage a posting calendar without heavy oversight.
Key responsibilities
Plan and execute content calendar across Instagram and TikTok
Shoot and edit short-form video and stitched content (product, lifestyle, behind-the-scenes)
Write captions and ad copy in brand voice
Manage day-to-day posting, community engagement, and DMs
Support paid social asset production (Meta/TikTok ad specs: 9:16 vertical, sound-off-friendly, captioned)
Coordinate with influencer/creator partners on content briefs and usage rights
Track and report on content performance (reach, engagement, conversion from Shopify/Klaviyo data)
Support product launch content (bump drops, EDMs, festival/event activations)
About you
Proven portfolio of fashion/lifestyle content - swim, resort, or apparel category preferred
Strong shooting and editing skills (iPhone/native + editing software)
Understanding of Reels/TikTok mechanics and current platform trends
Comfortable working with a small team and moving fast on a limited budget
Based in or able to work from Sydney for regular shoots
Basic Canva/graphic design skills for static ad assets
Existing swim/fashion industry contacts
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